Job Description

Job Title:

Social Media Marketing Executive (TECHNICAL)

Experience:

1-3 Years

Department:

Marketing / Digital Marketing

Employment Type:

Full-time

Job Purpose

The Digital Marketing Manager will be responsible for planning, executing,

optimizing, and scaling all digital marketing activities of the organization. This role

requires a highly technical, data-driven professional with deep expertise in

performance marketing, analytics, SEO, and campaign optimization, ensuring

measurable growth across platforms.

Key Responsibilities

1. Digital Marketing Strategy & Planning

? Develop and execute end-to-end digital marketing strategies aligned with

business and revenue goals.

? Plan monthly and quarterly digital roadmaps covering paid, organic, and

performance channels.

? Identify growth opportunities across platforms and marketing funnels.

2. Performance & Paid Marketing (Core Responsibility)

? Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads, and

other platforms.

? Manage budgets, bidding strategies, targeting, creatives, and A/B testing.

? Monitor conversions and overall campaign efficiency.

? Scale high-performing campaigns while controlling costs.

3. Analytics, Tracking & Reporting

? Analyze traffic sources, funnels, attribution, and user behavior.

? Create detailed performance reports with actionable insights for leadership.

? Use data to drive decision-making, not assumptions.

4. SEO & Website Optimization

? Lead on-page, off-page, and technical SEO initiatives.

? Improve website performance, landing pages, page speed, and conversion rates.

? Coordinate with developers for technical fixes and enhancements.

? Ensure the website is optimized for traffic, UX, and conversions.

5. Marketing Automation & CRM Support

? Support email, WhatsApp, and retargeting campaigns through automation tools.

? Implement audience segmentation, remarketing funnels, and lifecycle

campaigns.

? Improve lead quality and conversion through data-backed workflows.

6. Team Coordination & Execution

? Guide content, creative, and social media teams with data-driven inputs.

? Define KPIs and performance benchmarks for campaigns.

? Ensure all digital efforts align with brand and business objectives.

Required Skills & Qualifications

? 1-3 years of hands-on experience in digital marketing or performance marketing.

? Strong expertise in Google Ads, Meta Ads and analytics tools.

? In-depth understanding of conversion tracking, funnels, and attribution.

? Proven experience in campaign optimization and budget management.

? Strong technical understanding of SEO, landing pages, and website

performance.

Soft Skills (Important for This Role)

? Analytical and problem-solving mindset.

? Strong ownership and accountability for results.

? Strategic thinking with execution focus.

? Ability to explain data and insights clearly to non-technical teams.

? Decision-making based on data, not guesswork.

Preferred Skills

? Experience with e-commerce or lead-based businesses.

? Experience working with agencies or cross-functional teams.

? Familiarity with CRM tools and marketing automation platforms.

Job Types: Full-time, Permanent

Work Location: In person