Job Description

A Social Media Marketing Executive for a jewelry company is responsible for developing and implementing social media strategies to promote jewelry, increase brand awareness, and drive sales. This involves creating engaging content, managing social media channels, running paid advertising campaigns, and analyzing performance data to optimize marketing efforts. Here's a more detailed breakdown:Key Responsibilities:

Content Creation:

Developing and curating engaging content (images, videos, text) for various social media platforms, showcasing jewelry pieces and brand stories.

Social Media Management:

Managing and maintaining the company's social media presence, including scheduling posts, monitoring activity, and engaging with followers.

Paid Advertising:

Creating and managing paid advertising campaigns on platforms like Facebook, Instagram, and Pinterest to reach specific target audiences and boost sales.

Community Engagement:

Interacting with followers, responding to comments and messages, and fostering a sense of community around the brand.

Performance Analysis:

Tracking and analyzing social media performance data to identify trends, measure campaign effectiveness, and make data-driven decisions for future strategies.

Staying Up-to-Date:

Keeping abreast of the latest social media trends, technologies, and best practices to ensure the company's strategies are effective and relevant.

Collaboration:

Working with other teams, such as marketing, sales, and design, to align social media efforts with overall business objectives.

Market Research:

Understanding the target audience and competitive landscape within the jewelry market to tailor content and campaigns effectively.
Skills and Qualifications:

Experience:

Proven experience in social media marketing, ideally within the jewelry or fashion industry.

Technical Skills:

Proficiency in social media platforms (Instagram, Facebook, Pinterest, etc.), social media management tools, and basic photo/video editing software (Photoshop, Canva).

Communication Skills:

Excellent written and verbal communication skills for creating engaging content and interacting with followers.

Creativity:

Ability to develop original and appealing content that resonates with the target audience.

Analytical Skills:

Ability to analyze data, identify trends, and optimize social media strategies based on performance metrics.

Organization and Time Management:

Ability to manage multiple social media channels, campaigns, and deadlines effectively.

Passion for Jewelry:

A genuine interest in jewelry and a desire to promote and sell jewelry through social media.
Job Type: Full-time

Schedule:

Day shift
Work Location: In person