Job Description

Meta Campaigns Specialist

Department:

Digital Marketing

Location:

Coimbatore

Reporting To:

Digital Marketing Manager

Job Overview

We're seeking a data-driven and creative

Meta Campaigns Specialist

with proven experience to lead paid media efforts across Google and Meta platforms. This role is pivotal in driving ROI-focused campaigns, optimizing performance, and crafting compelling ad strategies that convert.

Key Responsibilities

Roles of a Meta Campaign Specialist

Act as the subject matter expert for Facebook and Instagram advertising.

Key Responsibilities

1.Campaign Planning & Strategy

Understand client/business objectives and translate them into ad campaign strategies. Conduct audience research, competitor analysis, and market insights. Select appropriate campaign objectives (awareness, consideration, conversions)

2. Campaign Setup & Management

Create, launch, and manage ad campaigns in Meta Ads Manager. Define target audiences (custom, lookalike, saved audiences). Manage budgets, bids, and pacing across campaigns. Ensure ad creatives and copies are aligned with brand guidelines.

3. Optimization & Performance Tracking

Monitor key metrics (CTR, CPC, ROAS, CPM, CPA, etc.). Optimize campaigns by testing ad creatives, placements, and bidding strategies. Implement A/B testing to identify best-performing ads. Adjust audience targeting to improve reach and conversions.

4.Analytics & Reporting

Track campaign performance using Meta Ads Manager, GA4, and other analytics tools. Generate weekly/monthly performance reports. Provide insights and recommendations to stakeholders/clients.

5. Compliance & Best Practices

Stay updated with Meta's advertising policies and ensure compliance. Implement best practices for ad copy, creative formats, and placements. Keep up with new Meta Ads features, tools, and algorithm updates.

6. Collaboration & Communication

Work with creative teams to brief ad requirements (images, videos, copies). Coordinate with marketing/sales to align campaigns with business goals. Present performance updates and strategic recommendations. Bridge between marketing strategy and technical ad execution. Collaborate with creative, marketing, and sales teams to achieve campaign goals. Monitor, analyze, and optimize campaigns to maximize ROI.

Qualifications

1-2 years of hands-on, proven experience managing Google Ads and Meta campaigns Strong understanding of performance marketing metrics (CTR, ROAS, CPA, etc.) Proficiency in Google Ads, Meta Ads Manager, and Google Analytics Excellent copywriting and ad creative ideation skills Experience with eCommerce, lead generation, or B2B campaigns is a plus Strong communication and stakeholder management skills
Interested Candidates drop your resumes at hr@xploreitcorp.com or hr@xploreintellects.com

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Experience:

Social media marketing: 1 year (Required)
Location:

Gandhipuram, Coimbatore, Tamil Nadu (Required)
Work Location: In person