Job Description

About Us

We're building two of India's most exciting sports brands --

Great Inflate

-- India's first-ever inflatable obstacle course run that turns endurance into entertainment! A one-of-a-kind fitness festival where thousands come together to bounce, slide, and laugh their way through 10 massive inflatable obstacles.

Race Above

-- a soon-to-be-launched digital platform for India's endurance community -- your one-stop destination to

discover, book, and experience

marathons, triathlons, obstacle races, and fitness challenges.

Together, both brands aim to create India's most engaging fitness and endurance ecosystem -- online and on-ground.

About the Role

As a

Social Media Marketing Associate

, you'll be responsible for driving the online voice of both brands -- building excitement, community, and conversions through creative storytelling and digital engagement.

From crafting high-energy event campaigns for TGIR to building Race Above's launch presence from the ground up -- you'll be at the center of all things content, creativity, and community.

Key Responsibilities

Content Strategy & Creation

Plan and execute social media content calendars for both brands across Instagram, LinkedIn, and YouTube. Create engaging posts, reels, and stories that highlight event energy (TGIR) and platform value (Race Above). Work with the design and video teams to develop visually strong, trend-savvy campaigns.

Campaign Management

Drive pre-event and post-event digital campaigns for The Great Inflate Run -- registrations, FOMO, influencer collabs, etc. Build brand awareness and anticipation for Race Above's platform launch and athlete community engagement. Manage paid promotions and track campaign performance with the marketing lead.

Community & Influencer Engagement

Collaborate with fitness influencers, running clubs, and athlete communities. Respond to comments, DMs, and user interactions in a fun, brand-consistent tone. Grow organic engagement and build a loyal digital community for both brands.

Analytics & Reporting

Track performance metrics (reach, engagement, conversions) and share actionable insights. Continuously refine social strategies based on trends and data.

Who You Are

Creative, energetic, and deeply passionate about

sports, fitness, and storytelling

. A social media native who understands reels, trends, and audience psychology. Excellent communicator with a strong eye for detail and design. Comfortable juggling two distinct brand tones -- fun & playful (TGIR) and inspiring & aspirational (Race Above). Hands-on with tools like Canva, Meta Business Suite, and basic video editing apps.

Qualifications

Bachelor's degree in Marketing, Media, Communications, or a related field. 1-3 years of experience in social media, digital marketing, or brand communication. Prior experience with event, fitness, or startup brands is a plus.

What You'll Get

Be part of building India's most exciting fitness and endurance ecosystem. Creative freedom to shape the brand voices of two fast-growing ventures. Exposure to both live event marketing and digital community building. Dynamic, collaborative, and fast-paced work culture.
Job Type: Full-time

Pay: ₹15,000.00 - ₹35,913.90 per month

Work Location: In person