Social Media Marketer

Year    WB, IN, India

Job Description

Key Responsibilities:



SEO Management



Execute on-page & off-page SEO strategies Conduct keyword research, competitor analysis, and site audits Monitor SEO performance using GA, GSC, SEMrush, Ahrefs

Social Media Optimization (SMO)



Manage and grow platforms: Instagram, Facebook, LinkedIn, X (Twitter) Create engaging content and drive organic reach Stay updated with social trends and platform algorithm changes

Paid Media Campaigns



Set up and optimize Google Ads (Search, Display, YouTube) Run Meta Ads (Facebook/Instagram) with performance tracking Analyze CTR, CPC, conversions, ROI, and optimize campaigns accordingly

Content & Creative



Write content for blogs, social media, emailers, and WhatsApp campaigns Maintain a monthly content calendar Coordinate with the design team for visuals aligned with brand tone

Email & WhatsApp Marketing



Build and manage email campaigns (Mailchimp, Sendinblue, etc.) Create and broadcast WhatsApp campaigns (via WhatsApp Business API or tools like WATI/Interakt) Segment audiences, track open/click rates, and improve engagement

Reporting & Analysis



Track KPIs across channels and platforms Compile weekly/monthly performance reports with actionable insights
Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?28,000.00 per month

Benefits:

Cell phone reimbursement Provident Fund
Work Location: In person

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Job Detail

  • Job Id
    JD3874496
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    WB, IN, India
  • Education
    Not mentioned
  • Experience
    Year