Job Description

We're looking for a creative, analytical, and trend-savvy Social Media Marketer to own and elevate our brand's presence across major platforms. You'll develop strategy, create compelling content, engage communities, manage campaigns, and drive measurable business results for a technology-based startup. This role involves international collaboration and requires a 9 a.m. IST meeting two to three times per week. Key responsibilities

• Develop and execute comprehensive social media strategies aligned with business goals (brand awareness, lead generation, community growth, sales support).
• Plan, create, curate, and schedule high-performing content across platforms including Instagram, TikTok, X (Twitter), LinkedIn, YouTube, Facebook, Discord and emerging channels.
• Manage content calendars and ensure consistent brand voice, visual identity, and posting cadence.
• Create email marketing campaigns
• Cultivate top-of-funnel contact lists from target markets.
• Build and nurture online communities by responding to comments and DMs, providing light customer support, fostering user-generated content, and running engagement campaigns.
• Monitor social media trends, platform algorithm changes, and competitor activity to keep strategies fresh and effective.
• Oversee paid social campaigns (Meta Ads, TikTok Ads, LinkedIn Ads, X Ads) including budget allocation, audience targeting, creative testing, and optimization.
• Analyze performance using native analytics and tools (e.g., Google Analytics, Sprout Social, Hootsuite, Meta Business Suite). Report on KPIs such as reach, engagement rate, conversions, ROAS, and growth.
• Collaborate with marketing, design, product, and sales teams to ensure cohesive campaigns.
• Study market trends

Requirements & qualifications

• 1-3+ years of hands-on social media management experience (agency, brand, or in-house).
• Proven track record of growing accounts and driving measurable results (engagement, followers, leads, and sales).
• Deep expertise in major platforms (especially Instagram, TikTok, and LinkedIn in 2026) and strong understanding of short-form video trends.
• Experience with paid social advertising and budget management.
• Proficiency in social media tools (Hootsuite, Later, Buffer, Sprout Social, Canva Pro, CapCut, Adobe Premiere, Devinci Resolve, and/or other editing software).
• Strong copywriting, visual storytelling, and community management skills.
• Analytical mindset and comfort reading data and turning insights into action.
• Excellent written and verbal communication skills and ability to work under tight deadlines.

Preferred skills

• Degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
• Familiarity with SEO basics and how social signals impact search.
• Creative eye for design and video editing.
• Ability to stay calm during viral moments or PR issues.

Bonus

• Experience with AI content tools, influencer partnerships, Reels and Shorts strategy, or crisis communications.

Closing
If you're passionate about digital culture, love experimenting with trends, and can balance creativity with cold hard metrics, this role is for you!

Skills Required