Job Description

Job SummaryWe are seeking a creative, self-motivated, and strategic Social Media Manager to develop and execute content plans that enhance our online visibility, build patient trust, and drive engagement. The ideal candidate will be a strong communicator with a passion for storytelling and an understanding of social media trends, specifically within the healthcare/wellness industry.Key Responsibilities

Strategy & Planning:

Develop and implement a comprehensive social media strategy that aligns with the clinic's business goals, focusing on patient acquisition and brand awareness.

Content Creation & Curation:

Plan, create, edit, and publish engaging, on-brand content daily across all platforms (Facebook, Instagram, LinkedIn, Google Business Profile, etc.), including text, images, and videos.

Community Management:

Monitor and respond to comments, messages, and patient reviews promptly and professionally to foster a welcoming online community and manage the clinic's online reputation.

Visual Assets:

Capture high-quality photographs and videos of the clinic environment, staff interactions, and patient before-and-after results (with consent) to showcase our expertise.

Performance Analysis:

Track and analyze social media performance metrics (KPIs like engagement, reach, and web traffic) using analytics tools and prepare reports to optimize future strategies.

Collaboration:

Work closely with the dental, skin, and physiotherapy teams to gather patient stories, educational content, and promote special offers or events.

Trend Monitoring:

Stay up-to-date with the latest social media trends, algorithm changes, and best practices to ensure our content remains relevant and effective.
Qualifications & Skills

Proven experience as a Social Media Manager or in a similar digital marketing role, preferably within the healthcare, dental, or wellness industry. Strong understanding of all major social media platforms (Instagram, Facebook, LinkedIn, etc.). Excellent written and verbal communication skills in English and Hindi, with a high level of attention to detail, grammar, and punctuation. Creative mindset and proficiency in visual content creation and editing tools (e.g., Canva, Adobe Creative Suite, or video editing software). Knowledge of SEO, keyword research, and social media analytics tools. A self-starter with strong time-management skills and the ability to work independently and manage multiple projects. A positive attitude, professional demeanor, and a patient-centric approach to online interactions. Familiarity with ethical marketing practices in healthcare and patient confidentiality guidelines is a plus.
How to ApplyIf you are a creative and strategic individual looking to help a reputable clinic shine online, we encourage you to apply with your resume and a portfolio of your social media work

Preference for those having experience working with dental clinic or hospitals

share your portfolio on whatsapp 8368416368 (only message )

Job Type: Freelance
Contract length: 12 months

Pay: From ?10,000.00 per month

Work Location: Remote