Job Description

Social Media Manager - Web3 & Crypto

Location:

Hyderabad, India

Reports to:

Operations Manager

Role Overview

We are looking for a

Crypto-Native Social Media Manager

who lives and breathes Web3 culture. You should be deep in

Crypto Twitter, Telegram, Discord, and emerging Web3 platforms

, engaging in real-time conversations, spotting trends before they break, and driving organic virality. This role requires

a sharp understanding of on-chain narratives, memetic marketing, and influencer dynamics

within the crypto space.

Key Responsibilities

1. Social Media Execution & Trend Spotting

Own and manage social media presence across

X (Twitter), Telegram, Discord, Lens, Farcaster, and Instagram

. Stay ahead of Web3 trends, breaking news, and industry shifts to craft

real-time reactive content

. Utilize

memes, threads, Twitter spaces, and short-form videos

to drive engagement and virality.

2. Community Growth & Engagement

Cultivate a highly engaged community on

Telegram & Discord

, ensuring active discussions and rapid response to queries. Develop and execute

gamified campaigns

, airdrops, and referral programs to drive retention and advocacy. Moderate discussions, manage FUD effectively, and maintain a positive brand reputation in crypto-native spaces.

3. Content Creation & Narrative Crafting

Develop

highly engaging, narrative-driven content

that aligns with crypto ethos (think: CT vibes, deep-dive threads, and alpha leaks). Leverage

meme marketing, influencer collaborations, and viral storytelling

to maximize organic reach. Write

Twitter threads, memes, community updates, and educational content

that resonate with DeFi, NFTs, and L2 audiences.

4. Paid Growth & Performance Tracking

Run

targeted paid campaigns on Twitter, Reddit, YouTube, and Telegram

tailored to Web3 users. Track analytics using

Dune, Nansen, and Twitter insights

, iterating content strategies based on performance. Work closely with

Web3 influencers, KOLs, and DAOs

for co-marketing initiatives.

What You Bring

Crypto-Native Mindset

- You're deeply involved in

Crypto Twitter, Telegram alpha groups, and Discord servers

.

Content Virality Skills

- You can

craft meme-driven narratives, viral tweets, and Twitter threads

that gain traction.

Community-First Thinking

- You understand

how decentralized communities operate

and can nurture them effectively.

Platform Mastery

- Expertise in

X (Twitter), Telegram, Discord, Reddit, YouTube, Lens, and Farcaster

.

Basic Design & Video Editing

- Ability to create quick social assets using

Canva, CapCut, or Figma

.

Paid Ads Knowledge

- Familiarity with

Twitter Ads, Reddit Ads, and crypto-specific ad platforms

is a plus.

Preferred Experience

Prior experience managing social media for

crypto exchanges, DeFi protocols, NFT projects, or L2 solutions

.
Understanding of

on-chain metrics, wallets, and trading psychology

.
Experience with

Web3 analytics tools

(Dune, Nansen, Messari).
Connections with

crypto influencers, KOLs, and thought leaders

.

Job Type: Full-time

Pay: ?50,000.00 - ?70,000.00 per month

Work Location: In person