Job Description

We are looking for a

creative, strategic, and results-driven Social Media Manager

to take charge of our social media presence, content creation, campaign strategy, and

ensure alignment with SEO efforts

.

The SMM will work closely with the

SEO Executive, and Graphic Designer ( Images & Video Editing )

to produce engaging, data-driven, and visually appealing campaigns.

Key Responsibilities:

Manage

day-to-day social media campaigns

and presence across platforms (Instagram, Facebook, LinkedIn, YouTube, Pinterest). Plan, design, and implement

content calendars

for posts, stories, carousels, and videos. Collaborate with the

AI tools (ChatGPT, Nano Banana, Kling AI

) to produce UGC-style, lifestyle, and product videos. Write compelling

captions, hooks, and hashtags

optimized for engagement and conversions. Conduct

trend research

, monitor competitors, and identify viral opportunities. Identify and collaborate with

influencers, bloggers, and brand advocates

to amplify reach. Monitor and

analyze metrics

, reporting on engagement, reach, conversions, and ROI. Develop benchmark metrics to

measure campaign effectiveness

and optimize performance. Suggest and implement

new features

to improve brand awareness, like contests, promotions, or collaborations. Oversee

social media account design

(covers, profiles, layouts) to ensure brand consistency.

Coordinate with design, SEO, and development teams to manage website creatives including banners, campaign visuals, coupons, and promotional assets while ensuring brand consistency and timely execution.

Coordinate with the SEO Executive to ensure social content aligns with SEO strategy and keyword targeting.

Guide and collaborate with the SEO Executive to: Ensure content supports

organic search visibility

. Review SEO recommendations for social posts, captions, and video metadata. Monitor integration of

SEO keywords and links in campaigns

. Stay up-to-date with

social media trends, AI tools, design applications, and SEO best practices

.

Required Skills & Experience

2-5 years of experience in

social media management

, preferably in

ecommerce, fashion, or lifestyle

brands. Proven ability to

create content calendars, plan campaigns, and execute social strategies

. Hands-on experience with

video editing, AI video tools, Canva, Photoshop, or similar

. Experience working

with SEO teams

or coordinating social content for organic search performance. Strong command of

Facebook, Instagram, YouTube analytics, and insights

. Excellent

writing, storytelling, and copywriting skills

. Ability to

analyze metrics, identify trends, and optimize campaigns

. Familiarity with

influencer marketing

and ROI measurement. Creative, organized, and able to

work independently and collaboratively

.

Preferred

Experience in

UGC-style video content and AI video generation tools

(Higgsfield, Veo, Kling). Familiarity with

paid social media campaigns and optimization

.
Knowledge of

SEO fundamentals and keyword integration

into social content.

Job Types: Full-time, Permanent

Pay: ?15,000.00 - ?30,000.00 per month

Work Location: In person