We are seeking an experienced and creative Social Media Manager to join our marketing team. This role is ideal for a strategic thinker and hands-on executor who thrives in a fast-paced environment and understands how to drive engagement, brand awareness, and ROI through social media platforms.
Key Responsibilities:
? Develop, implement, and manage comprehensive social media strategies aligned with business goals.
? Create, curate, and schedule high-quality, engaging content across platforms (e.g., Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.).
? Monitor, analyze, and report on performance metrics to optimize campaigns and improve KPIs (reach, engagement, conversions, etc.).
? Lead and manage paid social media campaigns, including budgeting, targeting, and performance tracking.
? Collaborate with internal teams (design, product, sales, customer service) to ensure brand consistency and support broader marketing initiatives.
? Stay up to date with the latest social media trends, tools, and best practices; proactively apply insights to strategy.
? Manage social media listening, community engagement, and reputation management efforts.
? Mentor junior team members and oversee content calendars, approvals, and post scheduling.
Requirements:
? 5+ years of proven experience in social media management, preferably in a finance, accounting, healthcare, education, or a professional services firm
? Deep knowledge of all major social media platforms and tools (e.g., Meta Business Suite, Hootsuite, Sprout Social, Buffer, etc.).
? Demonstrated experience with social analytics, reporting tools (e.g., Google Analytics, native platform insights), and paid social campaigns.
? Strong copywriting, editing, and storytelling skills.
? Experience with visual content creation and collaboration with creative teams.
? Excellent project management, communication, and organizational skills.
? Ability to analyze data, extract insights, and translate them into actionable strategy.
? Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
Preferred Qualifications:
? Familiarity with SEO, influencer marketing, and broader digital marketing principles.
? Certifications in social media or digital marketing (e.g., Meta Blueprint, HubSpot, Hootsuite)
Job Type: Full-time
Pay: ?40,000.00 - ?50,000.00 per month
Work Location: In person
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