We are seeking a creative, strategic, and analytical Social Media Manager to oversee and grow our presence across multiple social media platforms. You will be responsible for developing and implementing social media strategies, creating and scheduling content, engaging with the community, and analyzing performance metrics to drive brand awareness, customer engagement, and conversion.
Key Responsibilities:
Develop, implement, and manage social media strategy aligned with business goals
Create engaging, high-quality content for platforms including Instagram, Facebook, X (Twitter), LinkedIn, TikTok, Pinterest, and others
Plan and schedule posts using tools like Hootsuite, Buffer, or Sprout Social
Monitor, respond to, and engage with audience comments and messages in a timely and brand-appropriate manner
Analyze KPIs and create reports to measure success and inform strategy
Stay up to date with the latest social media best practices, trends, tools, and platform updates
Collaborate with the design, marketing, sales, and product teams to support campaigns and initiatives
Manage paid social media campaigns and collaborate with performance marketers
Develop and maintain a content calendar and ensure consistency across platforms
Work with influencers or brand ambassadors for collaborations and partnerships
Requirements:
Proven work experience as a Social Media Manager or similar role
Strong understanding of social media platforms, algorithms, and tools
Experience with analytics tools such as Meta Business Suite, Google Analytics, and others
Excellent writing, editing, and communication skills
Creative thinking and eye for visual content
Ability to multitask, prioritize, and meet deadlines
Knowledge of SEO, keyword research, and digital marketing trends is a plus
Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Preferred Skills:
Graphic design or video editing skills (e.g., Canva, Adobe Creative Suite)
Experience with influencer marketing or UGC campaigns
Crisis management and brand reputation experience
Strong storytelling and brand voice alignment
Email -
pharmahr@bjainpharma.com
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