Job Description

Key Responsibilities

Plan and execute social media marketing campaigns across Meta (Facebook & Instagram), LinkedIn, YouTube, and Google.

Develop audience targeting and ad optimization strategies to improve ROI.

Collaborate with design and content teams for creative ad visuals and captions.

Manage both organic and paid social media activities to ensure brand consistency.

Track and report key performance metrics (CPC, CTR, ROAS, engagement rate).

Plan content calendars and ensure timely posting across platforms.

Drive lead generation and brand awareness through innovative campaigns.

Coordinate with SEO, content, and digital marketing teams for integrated strategy.

Stay up to date with latest trends, platform updates, and algorithm changes.

Key Skills & Competencies

Strong understanding of social media platforms and ad ecosystems.

Experience in performance marketing metrics (ROAS, CPL, CTR).

Creative mindset with ability to conceptualize campaigns.

Good analytical, reporting, and coordination skills.

Proficiency in tools like Meta Business Suite, Google Ads, Canva, and Analytics.

Qualifications & Experience

Bachelor's degree in Marketing, Communications, or related field.

2-4 years of experience in social media management and paid campaigns.

Proven record of handling campaign budgets and generating leads.

Certification in Meta Ads, Google Ads, or Digital Marketing preferred.

Performance Metrics

Growth in followers, engagement, and lead generation.

CPL and ROAS targets achieved monthly.

Consistency in brand tone, posting, and creative quality.

Timely reports and analytics shared with management.

Job Type: Part-time

Pay: ?25,000.00 - ?40,000.00 per month

Work Location: In person