Job Description

About

:

We are an early-stage ecommerce venture, backed by a renowned South Indian retail chain with over 50 years of legacy and 6 flagship super-stores across Tamil Nadu. Our mission is to bring the same trusted shopping experience to online customers, delivering trusted quality products at the lowest prices.

We are looking for a results-oriented and experienced Social Media Manager to lead our social media strategy and execution.

Key Responsibilities

:

Content Strategy:

Creating and implementing a social media strategy aligned with the company's overall marketing goals, including identifying target audiences and setting objectives.

Content Creation and Management:

Developing engaging content, including text, images, videos, and other multimedia, for various platforms.

Community Engagement:

Interacting with followers, responding to comments and messages, and building a positive online community.

Analytics and Reporting:

Monitoring social media performance, analysing data, and reporting on key metrics to track campaign effectiveness.

Promotions:

Managing paid campaigns to increase visibility and engagement.

Campaign Management:

Planning, executing, and optimizing social media campaigns to achieve specific goals, such as increasing followers, boosting engagement, or generating leads.

Collaboration:

Working with other departments, such as marketing, sales, and product development, to ensure alignment and synergy.

Trend Analysis:

Keeping up with the latest trends, tools, and technologies in the social media landscape.

Qualifications

:

3+ years of experience in a social media manager role.

Extensive experience in driving social media strategies, with a proven ability to scale user acquisition and drive sales through social media.

Proficiency in using marketing tools and data analysis.

Experience managing influencers and driving ROI through campaigns.

Proven expertise in budget management and optimizing marketing spend

Excellent communication and team management skills, with the ability to build and nurture external and internal relationships.

Preferred

:

Good understanding of the Tamil Nadu market, with experience tailoring campaigns to local consumer behaviour and preferences

Comp & Benefits

Attractive compensation and benefits for the right candidate.

Why Annachy

?

Growth Potential: You will get to play a pivotal role in building a high-growth company from the ground up - a unique opportunity to shape the future of- value e-commerce, for crores of customers, starting with South India.

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

Health insurance Provident Fund
Application Question(s):

What is your current and expected CTC? What is your notice period, can you join immediately?
Experience:

Social media management: 3 years (Preferred)
Location:

Chennai, Tamil Nadu (Preferred)
Work Location: In person