Manage social media presence to drive customer retention, community building, and brand loyalty for D2C brands. Focus on post-purchase engagement and creating long-term customer relationships.
Key Responsibilities
Retention-Focused Social Strategy
Develop social media strategies that support customer retention objectives
Create content calendars focused on customer education, community building, and loyalty
Plan and execute customer success stories and user-generated content campaigns
Implement social media customer service and support strategies
Community Management
? Build and nurture online communities around D2C brands
? Manage customer interactions, reviews, and feedback across platforms
? Create engagement strategies that encourage repeat customers to advocate for brands
? Develop loyalty and referral program promotion through social channels
Content Creation & Curation
? Create educational and entertaining content that adds value beyond product promotion
? Develop customer onboarding content for new purchasers
? Create behind-the-scenes content that builds brand connection and loyalty
? Curate user-generated content and customer testimonials
Cross-Channel Integration
? Align social media content with email and WhatsApp campaigns
? Support retention campaigns through social media promotion
? Drive traffic to loyalty programs and retention-focused landing pages
? Integrate social media with customer lifecycle marketing efforts
Key Performance Indicators
? Social media engagement rates and community growth
? Customer retention attribution from social media activities
? User-generated content volume and engagement
? Social media customer service response time and satisfaction