Manage social media presence to drive customer retention, community building, and brand loyalty for D2C brands. Focus on post-purchase engagement and creating long-term customer relationships.
Key Responsibilities
? Retention-Focused Social Strategy
? Develop social media strategies that support customer retention objectives
? Create content calendars focused on customer education, community building, and loyalty ? Plan and execute customer success stories and user-generated content campaigns
? Implement social media customer service and support strategies
? Community Management
? Build and nurture online communities around D2C brands
? Manage customer interactions, reviews, and feedback across platforms
? Create engagement strategies that encourage repeat customers to advocate for brands ? Develop loyalty and referral program promotion through social channels
? Content Creation & Curation
? Create educational and entertaining content that adds value beyond product promotion ? Develop customer onboarding content for new purchasers
? Create behind-the-scenes content that builds brand connection and loyalty
? Curate user-generated content and customer testimonials
? Cross-Channel Integration
? Align social media content with email and WhatsApp campaigns
? Support retention campaigns through social media promotion
? Drive traffic to loyalty programs and retention-focused landing pages
? Integrate social media with customer lifecycle marketing efforts Key Performance Indicators
? Social media engagement rates and community growth
? Customer retention attribution from social media activities
? User-generated content volume and engagement
? Social media customer service response time and satisfaction