Job Description

Social Media Manager - Kids' Clothing Brand

We are seeking a creative and highly driven

Social Media Manager

to lead our online presence for our kids' clothing eCommerce brand. The ideal candidate will be responsible for planning, creating, and executing engaging social media strategies that bring our brand story to life. This role requires a blend of creativity, storytelling, and analytical skills, with a deep understanding of kids' fashion and digital trends.

Key Responsibilities

Content Strategy & Calendar

Develop and manage a

12-month social media content calendar

aligned with product launches, campaigns, and seasonal themes. Ensure consistent brand voice and storytelling across all platforms (Instagram, Facebook, YouTube, Pinterest, etc.).

Content Creation & Visuals

Plan, design, and execute high-quality content including posts, reels, stories, and campaigns. Organize

photoshoots and video shoots

to showcase products, lifestyle looks, and brand stories. Create visuals and graphics that highlight brand values, product quality, and kids' lifestyle appeal.

Brand Storytelling

Craft engaging campaigns that connect emotionally with parents and kids. Translate product features into relatable, story-driven content.

Influencer & Community Management

Identify and collaborate with relevant

parent bloggers, kid influencers, and mom communities

. Build long-term relationships with brand ambassadors to expand reach. Engage with followers, respond to queries, and grow an active community.

Campaign Execution & Analytics

Plan and execute paid ad campaigns on Meta, Google, and other platforms. Track, analyze, and report on social media KPIs - follower growth, engagement rate, conversions, and ROI. Continuously optimize strategies based on insights and performance.

Cross-Functional Collaboration

Work with design, eCommerce, and marketing teams to sync social content with promotions and product launches. Coordinate with customer support to ensure consistent communication with customers.

Requirements

Proven

2-5 years of experience

in managing social media for

eCommerce, kids' fashion, or kids' products brands

. Strong portfolio of content creation (visuals, graphics, reels, and storytelling campaigns). Expertise in tools like Canva, Photoshop, Premiere Pro, or equivalent. Hands-on experience with Meta Business Suite, Google Analytics, influencer outreach platforms. Creative mindset with excellent copywriting and storytelling skills. Ability to manage shoots and direct photographers/models (kids' fashion experience preferred). Strong organizational skills to build and execute a

yearly content calendar

.

Preferred Qualities

Passionate about kids' fashion, trends, and lifestyle. Highly creative, trend-aware, and detail-oriented. Strong ability to connect with parent communities and understand consumer psychology. Proactive, with leadership qualities to take end-to-end ownership of social media growth.

What We Offer

Opportunity to

shape and grow a leading kids' fashion brand's digital presence

. Creative freedom to bring new ideas, campaigns, and collaborations to life. A vibrant, playful, and creative work environment.
Job Types: Full-time, Part-time, Fresher

Pay: ?10,000.00 - ?25,000.00 per month

Benefits:

Cell phone reimbursement Paid sick time Paid time off
Work Location: In person