Job Description

About the Role

We are looking for a

creative and data-driven Social Media Manager

to lead and manage our social media campaigns across multiple platforms. This role focuses on

planning, executing, and optimizing paid and organic campaigns

to promote our brand, products, and services, ensuring maximum engagement, reach, and ROI.

Key Responsibilities

Develop and implement

social media campaign strategies

aligned with business goals. Lead end-to-end

paid and organic campaigns

on platforms such as Facebook, Instagram, LinkedIn, YouTube, Twitter (X), and emerging channels. Plan, schedule, and publish engaging content (posts, stories, reels, ads, influencer collaborations). Manage

promotional campaigns

for product launches, events, and seasonal initiatives. Track, analyze, and report on

campaign performance metrics

(reach, engagement, CTR, conversions, ROI). Optimize campaigns through

A/B testing, audience targeting, and creative adjustments

. Collaborate with design, content, and marketing teams to ensure brand consistency. Identify trends, competitor activities, and platform updates to

innovate strategies

. Handle

community engagement

(comments, DMs, queries) to build customer relationships. Manage campaign budgets and ensure efficient ad spend utilization.

Requirements

Bachelor's degree in Marketing, Communications, or a related field. 3-6 years of proven experience as a

Social Media Manager / Campaign Specialist / Digital Marketing Lead

. Strong knowledge of

paid advertising platforms

(Facebook Ads Manager, Google Ads, LinkedIn Ads, etc.). Hands-on experience with

analytics tools

(Google Analytics, Meta Business Suite, HubSpot, or similar). Creativity with a strong eye for design, trends, and storytelling. Excellent communication, project management, and leadership skills. Ability to

drive measurable results

through data-driven decision-making.

Preferred Skills

Experience with influencer collaborations and affiliate marketing. Knowledge of SEO and content marketing integration. Certification in Facebook Blueprint / Google Ads / HubSpot is a plus.

What We Offer

Job Type: Permanent

Benefits:

Provident Fund
Application Question(s):

Salary Expectation and Notice period
Experience:

Social media management: 3 years (Preferred)
Location:

Coimbatore, Tamil Nadu (Required)
Work Location: In person