Job Description

We are looking for a strategic and creative Social Media Manager with 3+ years of experience to lead our clients' digital presence. The ideal candidate should be well-versed in content strategy and community management, along with strong skills in content planning, social trends, performance analytics, and Meta Ads - driven by a creative mindset and a passion for impactful results.

Roles & Responsibilities:

Develop and execute social media strategies across platforms like Instagram, Facebook, LinkedIn, YouTube and X. Create and manage monthly content calendars aligned with client goals and audience engagement. Lead and mentor the social media and design teams to drive cohesive campaign execution and maintain creative excellence across all deliverables. Collaborate with the design team to create visually appealing and impactful posts and reels. Oversee and coordinate reel production, including shoot planning, scripting, direction, and post-production in collaboration with the creative team. Plan, launch, and manage Meta Ad campaigns (Facebook & Instagram) for brand awareness, engagement, and lead generation. Monitor daily engagement, respond to comments/messages and build strong online communities. Track and analyze content performance using insights and analytics tools to optimize campaigns. Stay up-to-date with the latest digital trends, algorithm changes, ad formats and content innovations. Present campaign concepts, content strategies, and performance reports to internal teams and clients. Contribute to brainstorming sessions with innovative, scroll-stopping content ideas. Ensure brand consistency and tone of voice across all digital channels.

Preferred Candidate Profile:

Experience:

Minimum 3 years of hands-on experience in managing social media accounts and Meta Ad campaigns for brands.

Skillset:

Strong command of content creation, social media scheduling tools and analytics.

Creativity:

Ability to craft fresh and engaging narratives for varied industries.

Meta Ads Expertise:

Working knowledge of setting up and managing Facebook/Instagram ads with audience targeting and performance optimization.

Communication:

Excellent written and verbal skills with a collaborative spirit.

Analytical Thinking:

Strong grasp of performance metrics and ability to derive actionable insights.

Leadership:

Experience in coordinating with cross-functional teams, guiding team members and driving campaigns from concept to completion.

Availability:

Immediate joiners preferred.

Benefits:

Competitive salary Collaborative work culture Opportunity to work with leading brands across industries Growth-oriented career path
Job Types: Full-time, Permanent

Pay: From ?24,000.00 per month

Schedule:

Day shift
Supplemental Pay:

Performance bonus
Education:

Bachelor's (Preferred)
Experience:

Social media marketing: 3 years (Preferred)
Language:

English (Preferred)
Location:

Tiruchchirappalli - 620018, Tamil Nadu (Preferred)
Shift availability:

* Day Shift (Preferred)