Develop and manage a monthly and quarterly social media content calendar aligned with overall marketing goals, product launches, and dealership events.
Lead content ideation for platforms like Instagram, Facebook, LinkedIn, Twitter, YouTube, and WhatsApp.
Plan and execute trending content, including viral reels, meme posts, festival creatives, and topical campaigns based on current market trends and audience behavior.
Stay updated with platform algorithm changes, industry buzz, and content formats to keep the brand relevant and engaging. Guide a team of content creators, designers, and external partners to maintain a consistent brand voice and visual identity.
2.Community Management
Build and manage brand communities across platforms, including automobile enthusiasts, car care influencers, and service-based groups.
Handle crisis management and customer responses with tact and brand tone.
Leverage user-generated content and online reviews to build social proof.
3.Campaign Execution & Amplification
Plan and execute integrated campaigns for product launches, events, test drives, and service promotions.
Collaborate with performance marketing and dealership teams for lead-generation initiatives.
Manage influencer collaborations and cross-promotional campaigns.
4.Performance Tracking & Optimization
Use tools like Meta Business Suite, Hootsuite, Google Analytics, and native platform insights to measure campaign success.
Own key KPIs: follower growth, engagement rate, reach, CPL (cost per lead), and ROI.
Present monthly performance reports with actionable insights to senior leadership.
5.Paid Advertising & Budget Management
Plan and monitor paid media budgets across platforms (Facebook Ads, Instagram, Google Display, etc.).
Coordinate with the performance marketing team to align organic and paid efforts.
Optimize campaigns based on A/B testing, audience segmentation, and funnel performance.
6.Compliance & Brand Governance
Ensure content meets brand tone, legal, and platform-specific compliance.
Stay ahead of platform updates, automotive trends, and competitor strategies.