Job Description

Social Media Manager
Location : Mahidharpura, Surat
Experience : Min. 3 years required
Responsibilities

• Strategy Development: Develop and implement comprehensive social media strategies aligned with business goals and the luxury jewellery brand identity.
• Content Management: Create, curate, edit, and publish high-quality, engaging content daily, including original text, images, and videos, showcasing jewellery designs and brand storytelling.
• Platform Management: Oversee and manage all company social media accounts (e.g., Instagram, Facebook, YouTube, LinkedIn, Pinterest, TikTok) to ensure brand consistency and maximum reach.
• Community Engagement: Monitor and respond to comments, messages, and inquiries in a timely, professional, and on-brand voice to foster a strong online community and manage the brand's reputation.
• o Performance Analysis: Track, analyze, and report on key performance indicators (KPIs) such as engagement, reach, and website traffic using analytics tools like Google Analytics and Facebook Insights, adjusting strategies based on data-driven insights.
• Campaign Management: Plan, execute, and monitor the effectiveness of both organic and paid social media advertising campaigns, managing ad budgets and optimizing performance.
• Influencer Collaboration: Identify and collaborate with relevant influencers and brand advocates to enhance brand reach and build brand awareness within the fashion/luxury sector.
• Trend Monitoring: Stay updated with the latest social media trends, algorithm changes, tools, and best practices in the jewellery and fashion industries to maintain a competitive edge.
• Cross-functional Collaboration: Work closely with the marketing, design, and sales teams to ensure a cohesive and integrated marketing approach across all channels.

Qualifications & Skills

• Experience: Proven work experience as a social media manager or similar role, with at least 3 years of experience in the jewellery, fashion, or luxury goods industry preferred.

• Content Expertise: Hands-on experience in content creation and management, with excellent creative copywriting skills and a strong eye for design and brand aesthetics.
• Technical Proficiency: Proficiency with social media management tools and content editing tools (e.g., Canva, Adobe Creative Suite, Premiere Pro for video editing).
• Analytical Skills: Strong analytical abilities with experience in social media analytics and reporting tools to measure the success of campaigns and optimize strategies.
• o Communication: Excellent written and verbal communication skills, with the ability to articulate the company's views creatively.
• Education: A Bachelor's degree in Marketing, Communications, New Media, or a related field is typically required.
• Problem-Solving: Strong problem-solving skills, with the ability to multitask and work effectively in a fast-paced environment.

Skills Required