Job Description

Key Responsibilities

Develop and implement the social media strategy aligned to TripFactory's brand, marketing and business goals (e.g., awareness, consideration, conversion). Own the social content calendar: schedule posts, plan campaigns (seasonal, destination-specific, promotional), coordinate with design/creative teams. Create high-quality content: posts, carousels, stories/reels, short-form video, blogs or captions tailored for Instagram, Facebook, YouTube, LinkedIn, etc. Manage community engagement: monitor comments, messages, mentions; respond in a timely, brand-appropriate manner; foster a vibrant online community of travellers. Collaborate cross-functionally with marketing, creative/design, product and operations teams to align messaging, promotions and visuals. Track performance: use analytics tools to monitor KPIs (reach, engagement, follower growth, conversions, ROI), generate reports, draw insights and optimise campaigns accordingly. Stay current with social media trends, platform changes, emerging formats (e.g., reels, shorts, live streams), and bring fresh, travel-industry-centric ideas. Maintain brand tone and consistency across platforms; ensure visuals and copy reflect TripFactory's brand identity and travel ethos. Manage paid social media campaigns (optional/based on seniority) - target audiences, optimise budgets, test creative formats. Identify and manage collaborations/influencer engagements or user-generated content initiatives relevant to travel and holidays.
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹40,000.00 per month

Benefits:

Commuter assistance Health insurance Paid sick time Paid time off Provident Fund
Work Location: In person