Job Description

Job Title:

Social Media Manager

Location:

Siliguri

Department:

Marketing / Digital Media

Reports To:

Digital Commerce Head / Marketing Manager / Director

Qualification:

Bachelor's degree in Marketing, Communications, Media Studies, or related field

Experience:

2-5 years in social media management, content creation, or digital marketing

Salary:

As per industry standards

Job Summary

The Social Media Manager is responsible for planning, creating, and executing effective social media strategies to enhance brand presence, engagement, and growth across multiple platforms. The role involves managing the content calendar, analyzing trends, coordinating with the design team, and tracking performance to ensure consistent and impactful brand communication.

Key Responsibilities

Develop and manage

monthly social media content calendars

for all brand pages. Create, schedule, and post engaging content across

LinkedIn, Facebook, Instagram, and Okayti

pages. Coordinate with

designers, photographers, and content creators

to ensure timely delivery of creatives. Stay updated with the

latest social media trends, tools, and algorithm updates

to ensure brand relevance. Monitor and analyze

page performance, engagement metrics, and audience insights

to refine strategy. Maintain

brand consistency

in tone, style, and visual identity across all social media platforms. Actively

engage with audiences

, respond to comments/messages, and build a strong online community. Collaborate with internal teams for

campaign ideas, new product launches, and promotional activities

. Track

competitors' social media activities

and suggest innovative content ideas to maintain a competitive edge. Prepare

monthly performance reports

highlighting key achievements, growth, and improvement areas.

Skills & Competencies

Strong knowledge of

social media platforms, analytics, and advertising tools

. Excellent written and visual communication skills. Creative thinking with the ability to generate engaging and relevant content ideas. Familiarity with

social media management tools

(e.g., Meta Business Suite, Hootsuite, Buffer, etc.). Strong organizational and time management skills. Ability to work collaboratively with design, marketing, and operations teams.
Job Type: Full-time

Work Location: In person