Job Description

Job Title:

Social Media Manager

Location:

Siliguri / Head Office

Department:

Marketing & Communications

Reports To:

Head of Marketing / Director

Experience:

4-8 years in Social Media Marketing

Qualification:

Bachelor's degree in Marketing, Communications, or a related field

Salary:

Negotiable

Job Summary:

We are seeking an experienced and innovative Social Media Manager to oversee and manage the brand's presence across

all major social media platforms

. This role requires a balance of creativity, strategic thinking, and data-driven decision-making to grow our digital footprint and engage a wide audience.

Key Responsibilities:

Develop and execute a comprehensive social media strategy for platforms including

Instagram, Facebook, LinkedIn, Twitter, YouTube, Pinterest, and WhatsApp Business

Plan and publish engaging, on-brand content: posts, stories, reels, videos, and live sessions Manage daily interactions: respond to comments, DMs, queries, and engage with followers Coordinate with design, content, and product teams to ensure consistent branding and messaging Plan and manage paid advertising campaigns across platforms (Meta Ads, LinkedIn Ads, YouTube Ads, etc.) Track, analyze, and report performance metrics using tools like Meta Business Suite, Google Analytics, and platform-specific insights Keep up with platform updates, algorithm changes, and industry trends to optimize strategy Collaborate with influencers, partners, and communities to expand brand reach Manage online brand reputation and community feedback effectively

Key Skills Required:

Deep understanding of all major social platforms and their unique algorithms Excellent content creation and copywriting skills Proficiency in scheduling and analytics tools (e.g., Buffer, Hootsuite, Later, Meta Ads Manager) Basic graphic design and video editing skills (Canva, Adobe tools, etc.) Strong communication, planning, and project management skills Ability to interpret data and adapt strategies based on performance insights Creative mindset with an eye for trends and audience preferences Experience managing both organic and paid campaigns
Job Type: Full-time

Work Location: In person