Job Description

We are seeking a dedicated and experienced Social Media Manager and Documentation Associate to join our passionate team at Youth of India Foundation. The ideal candidate will be responsible for developing and executing marketing strategies, overseeing communication efforts, and promoting the organization's mission to a wider audience. The Marketing and Communications Manager will play a pivotal role in enhancing our brand presence, engaging stakeholders, and driving support for our initiatives.

Responsibilities:

1. Strategy Development and Implementation:

- Develop comprehensive marketing and communication strategies aligned with the organization's goals and values.

- Create and execute campaigns that promote awareness of the organization's projects, events, and accomplishments.

- Identify target audiences and tailor messaging for various channels and demographics.

2. Branding and Identity:

- Ensure consistent branding across all communication materials, both online and offline.

- Develop and maintain brand guidelines to ensure a unified and recognizable brand identity.

3. Digital and Social Media:

- Manage and grow the organization's social media presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.

- Create and curate compelling content, including articles, blog posts, infographics, videos, and other multimedia materials.

- Monitor and analyze the performance of digital campaigns, adapting strategies as needed.

4. Public Relations:

- Cultivate and maintain relationships with media outlets, influencers, and partners to secure positive coverage and partnerships.

- Draft press releases, media kits, and other communication materials for distribution to relevant parties.

5. Internal and External Communication:

- Coordinate internal communication efforts to ensure staff and stakeholders are informed about organizational developments and achievements.

- Develop external communication materials, including newsletters, emails, and reports to engage donors, volunteers, and supporters.

6. Event Promotion:

- Collaborate with event coordinators to create marketing plans for fundraisers, workshops, conferences, and other events.

- Develop promotional materials, invitations, and registration pages to drive event attendance.

7. Analytics and Reporting:

- Utilize data analytics tools to measure the effectiveness of marketing campaigns and adjust strategies accordingly.

- Provide regular reports on key performance metrics, audience engagement, and campaign success.

Job Type: Full-time

Pay: ?10,000.00 - ?12,000.00 per month

Benefits:

Paid sick time Paid time off
Schedule:

Day shift
Ability to commute/relocate:

Shiliguri, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)
Experience:

total work: 1 year (Required)
Language:

Hindi (Preferred) English (Required)
Work Location: In person