Job Description

Job Overview:

We are looking for an experienced Social Media Manager with strong expertise in

E-commerce, brand promotion, and end-to-end digital marketing

. The ideal candidate should have hands-on experience managing social media channels, running paid ad campaigns, optimizing digital branding, and driving sales through online platforms.

Key Responsibilities:Social Media Management

Plan, create, and manage daily content for all platforms (Instagram, Facebook, YouTube, LinkedIn, Pinterest, etc.). Develop and execute monthly social media calendars. Monitor engagement, respond to comments/messages, and improve audience interaction. Collaborate with design & content teams to create high-quality visuals and videos.

Digital Marketing & Paid Advertising

Run and optimize

Facebook/META Ads

,

Google Ads

, and

YouTube Ads

. Analyze ad performance and implement strategies to reduce cost and increase ROI. Manage retargeting campaigns, lookalike audiences, and lead-generation campaigns. Performance tracking using Google Analytics, Tag Manager, and other tools.

E-Commerce Marketing

Work closely with marketplaces (Amazon, Flipkart, Myntra, etc.) or brand website to increase traffic and sales. Coordinate product photoshoots, listings, banners, and online brand visibility. Plan festive campaigns, content promotions, and growth strategies. Improve product presentation, customer engagement, and brand recall.

Brand Promotion & Strategy

Build and maintain brand identity across all digital platforms. Plan influencer collaborations, reels, and viral content strategies. Conduct competitor research and implement best industry practices. Develop marketing strategies to increase brand reach and conversions.

Reporting & Analysis

Prepare weekly/monthly performance reports. Track KPIs (reach, engagement, CTR, leads, CPC, sales, etc.). Use insights to refine campaigns and content strategy.

Required Skills & Qualifications:

2-3 years of proven experience in

Social Media + E-commerce Digital Marketing

. Strong knowledge of META Ads Manager, Google Ads, Analytics, and SEO basics. Ability to create and manage content calendars. Basic understanding of website management (WordPress/Shopify preferred). Excellent communication, creativity, and analytical skills. Strong ability to handle multiple campaigns and meet deadlines.

Education:

Bachelor's degree in Marketing, Mass Communication, or related field. Certification in Digital Marketing (preferred but not mandatory).

Benefits:

Competitive salary Performance-based incentives Growth opportunities in digital marketing & branding
Job Type: Full-time

Pay: ?30,000.00 - ?50,000.00 per month

Benefits:

Paid sick time Paid time off Provident Fund
Work Location: In person