Experience Required: 2-5 Years (E-commerce / Fashion preferred)
About POMCHA Jaipur
POMCHA Jaipur is a premium women's ethnic wear and lifestyle brand rooted in Indian craftsmanship and modern luxury. Our goal is to build a high-value, aspirational, and globally admired brand with a refined, elegant, and premium digital presence.
Role Objective We are seeking a strategic and creative Social Media Manager who can build, manage, and scale our digital brand presence across all social platforms while ensuring luxury aesthetics, strong reputation (ORM), influencer visibility, and data-driven growth.
The role focuses on brand value creation, trust, reach, and premium positioning rather than just posting content.
Key Responsibilities
1.
v Instagram (Primary)
v Facebook
v Pinterest
v YouTube / Shorts
v Other relevant platforms as required
v Maintain a consistent premium look, tone, and visual identity
v Plan and execute monthly content calendars aligned with brand launches, festivals, and campaigns
v Coordinate with designers, photographers, and video editors for high-quality content
2.
v Luxury Elegance
v Cultural richness
v Premium storytelling
v Maintain high standards in:
v Feed layout
v Reels aesthetics
v Captions & brand voice
v Build aspirational storytelling around products, artisanship, and lifestyle
3. :
v Comments
v DMs
v Reviews
v Respond professionally and promptly to customers
v Handle negative comments/reviews tactfully to protect brand image
v Build trust, credibility, and emotional connection with the audience
v Influencer Marketing & Collaborations Identify and onboard: Fashion influencers
v Ethnic wear creators
v Premium/luxury creators
v Manage end-to-end influencer campaigns:
v Outreach
v Negotiation
v Content approval
v Posting schedules
v Performance tracking
v Focus on brand-fit influencers, not just follower count
v Build long-term influencer relationships for sustained brand recall
4.
Reach, Growth & Engagement Drive organic reach and engagement through:
v Reels strategy
v Trending formats (without diluting brand value)
v Storytelling campaigns
v Improve - Followers quality
v Engagement rate
v Brand awareness
v Work closely with paid ads team (if any) for synergy
5.
? Instagram Insights
? Meta Business Suite
? Google Analytics (basic)
Track and report:
? Reach
? Engagement
? Growth
? Influencer ROI
? Provide weekly and monthly performance reports
? Optimize strategy based on data, not assumptions
Skills & Requirements
Must-Have
Skills Proven experience in fashion / lifestyle / e-commerce social media
Strong understanding of luxury & premium brand positioning
Excellent aesthetic sense and visual judgment
Hands-on experience with Instagram growth strategies
Strong ORM handling skills
Influencer marketing expertise
Data-driven mindset with analytics expertise
Preferred Skills
Experience working with ethnic or luxury fashion brands