Job Description

Job description:

:

We are looking for a highly motivated

Social Media Manager

to lead our digital presence and engagement strategies for our cryptocurrency exchange. The ideal candidate will be responsible for planning, executing, and optimizing content across various social media platforms to enhance brand visibility, drive engagement, and increase conversions.

Key Responsibilities:

Social Media Strategy & Execution:

Develop and implement a

comprehensive social media strategy

to increase brand awareness and engagement. Manage daily posting and scheduling across platforms like

Twitter (X), LinkedIn, Telegram, Instagram, Facebook and YouTube etc.

Create engaging and informative content, including

graphics, videos, GIFs, memes, and blog snippets

relevant to the crypto community. Monitor industry trends, news, and competitor activity to stay ahead of the curve.

Community Engagement & Growth:

Actively

engage with followers

, respond to queries, and moderate discussions in crypto-related communities. Build and maintain relationships with

crypto influencers, traders, and industry experts

to enhance brand credibility. Manage

Telegram communities

ensuring timely responses and engagement.

Performance Tracking & Optimization:

Analyze key metrics such as

engagement rate, reach, impressions, and conversion rates

to assess content effectiveness. Use social media analytics tools like

Google Analytics, Meta Business Suite, and third-party platforms

to track performance. Optimize campaigns based on data insights to improve audience reach and conversion.

Advertising & Campaign Management:

Plan and execute

paid social media campaigns

to promote exchange listings, partnerships, and special offers. Collaborate with the marketing team to design

targeted ad campaigns

for user acquisition and retention.

Collaboration & Content Creation:

Work closely with

designers, content writers, and video editors

to ensure high-quality content production. Candidate must be comfortable to face the camera to shoot the short reels and YouTube videos. Coordinate with

PR teams and crypto influencers

to maximize exposure through partnerships and promotions.

Requirements:

2+ years of experience

in social media management, preferably in

crypto, fintech, or blockchain

industries. Proficiency in social media tools like

Buffer, Sprout Social, or equivalent.

Experience in

community building, influencer marketing, and engagement strategies.

Excellent

copywriting and content creation skills.

Ability to

analyze data and optimize strategies based on performance.

Knowledge of

SEO, hashtags, and social media algorithms

for maximum visibility. Familiarity with

meme culture and viral marketing trends

in the crypto space is a plus.

Preferred Qualifications:

Experience in

running Twitter Spaces and live community sessions.

Basic understanding of

graphic design tools like Canva, Photoshop, or Figma.

A Bachelor's degree in Marketing, Communications, or related field.
We are hiring Social Media Executive, Social Media Strategist and Digital Marketing Executive etc.

Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?35,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person