to lead our digital presence and engagement strategies for our
gold, diamond & gemstone jewelry products
. The ideal candidate will be responsible for planning, executing, and optimizing content across various social media platforms to enhance brand visibility, drive engagement, and increase conversions.
Key Responsibilities:
Social Media Strategy & Execution:
Develop and implement a
comprehensive social media strategy
to increase brand awareness and engagement.
Manage daily posting and scheduling across platforms like
Instagram
,
Facebook
,
Twitter (X), LinkedIn, and YouTube etc.
Create engaging and informative content, including
graphics, videos, GIFs, and blog snippets
relevant to the jewelry.
Monitor industry trends, news, and competitor activity to stay ahead of the curve.
Community Engagement & Growth:
Actively
engage with followers
, respond to queries, and moderate discussions.
Manage
social media accounts
ensuring timely responses and engagement.
Performance Tracking & Optimization:
Analyze key metrics:
engagement rate, reach, impressions, and conversion rates
.
Use social media analytics tools like
Google Analytics, Meta Business Suite, and third-party platforms
to track performance.
Optimize campaigns based on data insights to improve audience reach and conversion.
Advertising & Campaign Management:
Plan and execute
paid social media campaigns
to promote exchange listings, partnerships, and special offers.
Collaborate with the marketing team to design
targeted ad campaigns
for user acquisition and retention.
*
Content Creation:
Candidate must be comfortable facing the camera to shoot the Insta, YouTube short reels, and YouTube videos.
Requirements:
2+ years of experience
in social media management, preferably in
Jewelry
.
Proficiency in social media tools.
Experience in
content building, influencer marketing, and engagement strategies.
Ability to
analyze data and optimize strategies based on performance.
Knowledge of
SEO, hashtags, and social media algorithms
for maximum visibility.
Familiarity with
meme culture and viral marketing trends.
Preferred Qualifications:
Experience in
running Twitter Spaces and live community sessions.
A Bachelor's degree in Marketing, Communications, or related field.
Contact Number:
Jasveer Singh
73397-47933
Job Type: Full-time
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
Cell phone reimbursement
Experience:
Social media marketing: 2 years (Required)
Language:
English (Preferred)
Work Location: In person
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