Job Description

Job Title: Social Media Manager

Company: Dhariwal Ayurveda Pvt. Ltd. Location: Jodhpur / Remote Experience: 5-6 Years Salary: ₹40,000 - ?50000 (in-hand per month) Employment Type: Full-Time

About the Company:

Dhariwal Ayurveda Pvt. Ltd., established in 1955 in Jodhpur, Rajasthan, is a legacy brand in the Ayurvedic and wellness industry. With decades of trust and quality, we are on a mission to bring ancient Ayurvedic wisdom to modern lifestyles. As we expand our digital presence, we are looking for an experienced and creative Social Media Manager to lead our social strategy and community engagement.

Role Overview:

We are seeking a Social Media Manager with 5-6 years of experience who can independently strategize, manage, and grow our presence across social media platforms. The ideal candidate should have a deep understanding of wellness trends, audience behavior, and content that drives engagement and brand loyalty.

Key Responsibilities:

Develop and execute the overall social media strategy for platforms like Instagram, Facebook, YouTube, LinkedIn, and X (Twitter) Plan, create, and schedule engaging content (posts, reels, videos, stories) in collaboration with designers and content writers Manage day-to-day social media activity including posting, monitoring, responding, and community engagement Plan and execute paid social media campaigns with performance tracking (boosts, ads, retargeting) Track key metrics like engagement, reach, CTR, and follower growth, and prepare monthly performance reports Stay updated with platform algorithm changes and industry trends Collaborate with influencers, wellness communities, and content creators for campaigns Ensure brand voice and Ayurvedic values are consistently represented across all content Support product launches, campaigns, and seasonal promotions with targeted content strategies
Candidate Requirements:

5-6 years of experience in managing social media for wellness, Ayurveda, FMCG, or D2C brands Strong knowledge of Instagram, Facebook, YouTube, and other relevant platforms Proven experience in content planning, calendar management, and team coordination Ability to work with design, content, and performance marketing teams Basic understanding of social media ads (Meta Ads Manager, YouTube ads) Strong communication skills in English (Hindi is a plus) Creative mindset with the ability to identify trends and create viral-worthy content Must have own laptop and stable internet (for remote work) Candidates from Jodhpur preferred but remote applicants are welcome
What We Offer:

Monthly salary: ₹40,000 - ?50000 (in-hand, based on experience & skill) Flexible work location - Jodhpur-based or remote Opportunity to lead the social voice of a respected Ayurvedic brand Supportive work environment with creative freedom Exposure to influencer collaborations and digital campaigns in the wellness industry
Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

Food provided Provident Fund
Ability to commute/relocate:

Jodhpur city, Rajasthan: Reliably commute or planning to relocate before starting work (Preferred)
Work Location: In person