to lead our online presence across platforms. The ideal candidate is strategic, hands-on, data-driven, and stays ahead of digital trends. You'll be responsible for managing brand voice, driving engagement, and delivering measurable growth.
Key Responsibilities1. Strategy & Planning
Develop and execute a comprehensive social media strategy aligned with brand and business goals.
Create monthly/quarterly content calendars.
Identify target audiences and emerging social media opportunities.
2. Content Creation & Management
Oversee creation of high-quality content (posts, stories, reels, videos, graphics).
Coordinate with designers, copywriters, and video editors.
Ensure brand consistency across all social media touchpoints.
3. Platform Management
Manage day-to-day operations on platforms such as Instagram, Facebook, LinkedIn, YouTube, and X (Twitter).
Plan and schedule posts using social media tools (Buffer, Hootsuite, Meta Business Suite, etc.).
Engage with followers, respond to comments/messages, and grow community interactions.
4. Performance Tracking
Track KPIs such as reach, engagement, conversions, follower growth, and campaign ROI.
Prepare weekly/monthly analytics reports and recommend improvements.
5. Paid Social Media Campaigns
Plan, execute, and monitor paid ad campaigns (FB/IG ads, LinkedIn ads).
Optimize ad performance and manage budgets effectively.
6. Influencer & Partnership Management
Identify potential influencers and brand collaborators.
Negotiate, brief, and manage influencer partnerships.
7. Trend Monitoring
Stay updated with platform updates, new features, and industry trends.
Experiment with new formats and growth strategies.
Required Skills & Qualifications
5-6 years of proven experience as a Social Media Executive/Manager.
Hands-on experience with Meta, LinkedIn, YouTube, and Twitter.
Strong storytelling, copywriting, and content planning skills.
Ability to analyze data and derive actionable insights.
Familiarity with design/video editing basics (Canva, Adobe Suite preferred).
Experience with paid marketing campaigns.
Excellent communication and project management skills.
Ability to work independently in a remote setup.
Job Types: Full-time, Permanent
Pay: ?40,000.00 - ?55,000.00 per month
Benefits:
Work from home
Application Question(s):
How many years experience in Social media marketing?
What is your current salary?
What is your expected salary?
What is your notice period in days?
Work Location: Remote
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