Job Description

About the Role

We are hiring a

high-ownership Social Media Manager

who can manage both a

founder-led personal brand

and the

organisation's social media presence

.This role goes beyond posting content--you will own

execution, performance marketing, automation, reporting, and optimisation

.

Key Responsibilities1. Personal Brand Management

Manage daily content for founder's personal profiles (LinkedIn, Instagram, others if required) Convert raw thoughts, voice notes, meetings, and ideas into content Build thought leadership, credibility, and inbound demand Ensure consistency in tone, voice, and positioning Track personal brand KPIs (reach, engagement, leads, DMs)

2. Organisation Social Media Management

Manage brand pages across LinkedIn, Instagram, Facebook, YouTube Shorts Create and execute monthly content calendars Coordinate with design & video teams for timely delivery Maintain brand consistency across platforms

3. Performance Marketing

Plan, launch, and optimise Meta & LinkedIn ad campaigns Run lead gen, retargeting, and engagement ads Understand full funnel: content ? lead ? conversion Track CPL, CPC, ROAS, conversions, and engagement Share weekly & monthly performance reports with insights

4. Automation & Lead Management

Set up automation for: Lead forms DM automation Email workflows CRM integrations Ensure leads reach sales/founder without delays Improve conversion through automation optimisation

5. Content & Execution

Ideate reels, carousels, stories, and static posts Ensure high execution quality--no half-baked posts Stay updated with trends, formats, and platform changes Repurpose long content into short-form assets

6. Reporting & Analytics

Maintain dashboards for: Organic performance Paid campaigns Lead generation Share insights, not just numbers Recommend improvements based on data

Required Skills & ExperienceMust-Have

2-5 years of experience in social media management Strong hands-on experience in

performance marketing

Experience with

automation & CRM tools

Ability to manage

personal brands + organisations

Strong content judgement and execution skills Comfortable working independently

Good to Have

Experience with founder-led or thought leadership brands Knowledge of storytelling & brand building Agency or fast-paced startup experience

Tools & Platforms

Meta Ads Manager LinkedIn Campaign Manager Meta Business Suite Google Analytics (basic GA4) CRM tools (HubSpot / Zoho / similar) Automation tools (Zapier, etc.) Scheduling tools

KPIs You'll Be Measured On

Engagement & follower growth Quality & quantity of leads generated Ad performance (CPL, CPC, ROAS) Automation efficiency & lead turnaround time Consistency & execution quality

Working Style & Expectations

High ownership, low supervision Strong time management & accountability Comfortable with fast feedback & iterations Clear communication with internal teams

What This Role Is NOT

Not just a posting or scheduling role Not influencer management only Not strategy-only without execution

How to Apply

Please share:

Resume Social media accounts handled (personal or brand) Performance marketing case studies (if any) Tools you've worked with
Job Types: Full-time, Contractual / Temporary

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

Work from home
Work Location: Remote