Job Description

Key Responsibilities

Strategy Development:

Create and implement overall social media strategies aligned with business goals.

Content Management:

Plan, create (or oversee creation), schedule, and publish engaging content (text, images, video).

Community Engagement:

Monitor social channels, respond to comments/messages, and foster a loyal community.

Campaign Management:

Develop and run paid and organic social media campaigns.

Performance Analysis:

Track KPIs (likes, shares, clicks), analyze data, and report on campaign effectiveness.

Trend Monitoring:

Stay updated on new platforms, trends, algorithms, and competitor activities.

Collaboration:

Work with marketing, design, PR, and sales teams for cohesive messaging.
Typical Tasks

Manage content calendars and posting schedules. Write compelling copy and create visuals. Run A/B tests on content and ads. Identify and engage with influencers or brand advocates. Handle customer service issues via social media.
Skills & Qualifications

Strong writing, visual design, and communication skills. Proficiency with social media platforms (Instagram, Facebook, X, LinkedIn, TikTok, etc.) and analytics tools. Understanding of digital marketing principles and SEO. Creativity, strategic thinking, and analytical abilities.
Role Variation

Small Companies:

May handle all aspects, from content creation to strategy.

Large Companies:

Often focus more on high-level strategy, approvals, and large campaigns, with specialized teams for creation and analytics.
Job Type: Full-time

Pay: ?20,000.00 - ?40,000.00 per month

Work Location: In person