Job Description

Job Title:

Digital Marketing Executive & Lead Generation Specialist

Location:

Landran, Mohali

Vacancies:

1

Experience:

2+ Years

Qualification:

Bachelor's Degree

Employment Type:

Full Time

Working Days & Hours:

Monday To Friday

Industry:

IT Services

Team Size:

8

Interview Process:

2 Round

About the Role

We are hiring a proactive and result-oriented

Digital Marketing Executive & Lead Generation Specialist

to manage paid campaigns, drive consistent leads, and execute organic digital growth strategies.

The ideal candidate must have hands-on experience with Meta Ads, LinkedIn Ads, Google Ads, social media management, and lead generation tools. Strong knowledge of sales funnels, retargeting, audience segmentation, and ROAS optimization is a must.

Key ResponsibilitiesPaid Advertising & Performance Marketing

Plan, create, manage, and optimize paid campaigns on

Meta

,

LinkedIn

, and

Google Ads

. Maintain consistent

ROAS

and continuously optimize ad performance. Create campaign strategies for audience targeting, retargeting, and funnel optimization.

Lead Generation

Achieve daily, weekly, and monthly

lead generation targets

. Generate leads through

organic channels

: LinkedIn Sales Navigator, Google Maps, social media outreach, and community groups. Execute funnel-based strategies to acquire qualified leads.

Social Media Management

Manage and oversee all major platforms:

Facebook, Instagram, LinkedIn, Twitter, YouTube

, etc. Plan, schedule, and monitor content using

social media management tools

. Track engagement, reach, and conversions to improve performance.

Reporting & Optimization

Prepare weekly and monthly reports for campaigns, leads, and ROI. Monitor analytics, identify opportunities, and recommend improvements.

Required Skills & Qualifications

2+ years of hands-on experience in

digital marketing & lead generation

. Strong expertise in

Meta Ads, Google Ads, LinkedIn Ads

. Knowledge of

sales funnels, retargeting, audience segmentation

, and performance tracking. Familiarity with industry tools like: Meta Business Suite Google Analytics Google Tag Manager LinkedIn Sales Navigator Social Media Management Tools Excellent communication, analytical thinking, and result-driven mindset.

Perks & Benefits

Performance-based bonuses

for achieving and exceeding ROAS & lead targets. Fast career growth in a rapidly expanding digital marketing team. Opportunity to work with diverse industries and advanced marketing tools.
Job Type: Full-time

Pay: ?20,000.00 - ?30,000.00 per month

Benefits:

Leave encashment Paid sick time Paid time off
Work Location: In person