Job Description

Key Responsibilities:

1. Strategy Development:

? Develop, implement, and manage comprehensive social media strategies

that align with the company's objectives.

? Conduct market research and audience analysis to tailor strategies that drive

engagement and growth.

2. Content Planning & Creation:

? Collaborate with the marketing team to create and curate high-quality,

engaging content across multiple platforms (Facebook, Instagram, Twitter,

LinkedIn )

? Ensure content is on-brand, consistent with the voice and tone, and

optimized for each platform.

? Plan and schedule posts, including copywriting, visuals, and multimedia

elements.

3. Community Engagement:

? Build and nurture relationships with the online community by responding to

comments, messages, and mentions.

? Monitor and engage with user-generated content and encourage audience

interaction.

4. Campaign Management:

? Plan and execute social media campaigns, contests, and promotions.

? Collaborate with other departments (e.g., PR, advertising) to ensure

integrated marketing efforts.

5. Analytics & Reporting:

? Monitor social media trends, platform updates, and competitor activities.

? Track key performance metrics (KPIs) and provide regular reports to assess

the effectiveness of social media campaigns.

? Utilize analytics tools to measure ROI, engagement, reach, and conversion

rates.

6. Paid Media & Advertising:

? Plan, execute, and optimize social media paid ad campaigns (e.g., Facebook

Ads, Instagram Ads, LinkedIn Ads).

? Ensure ads are targeted effectively and deliver results.

7. Brand Monitoring & Crisis Management:

? Track brand sentiment and address potential issues or negative feedback in

a timely and professional manner.

? Help manage online reputation and maintain positive brand perception.

8. Stay Current on Trends:

? Stay up-to-date with the latest social media trends, platform updates, and

emerging technologies.

? Implement innovative strategies to ensure the brand stays competitive in a

fast-evolving social media landscape.

Qualifications:

? Bachelor's degree in Marketing, Communications, or a related field (preferred).

? 2+ years of experience in social media marketing or strategy, with a strong portfolio

showcasing results.

? Proficiency in social media platforms, tools and analytics (e.g., Google Analytics,

platform insights).

? Strong writing, communication, and storytelling skills.

? Experience with paid social media campaigns.

? Creative thinker with the ability to analyze data and generate actionable insights.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

Health insurance Leave encashment Provident Fund
Experience:

Social media management: 2 years (Preferred) Strategy Development:: 2 years (Preferred) Content Planning & Creation: 2 years (Preferred) Community Engagement: 2 years (Preferred) Campaign Management: 2 years (Preferred) Analytics & Reporting: 2 years (Preferred) Paid Media & Advertising: 2 years (Preferred) Brand Monitoring & Crisis Management: 2 years (Preferred) Stay Current on Trends: 2 years (Preferred)
Work Location: In person