Job Description

:
This role is for one of the Weekday's clients
Salary range: Rs 250000 - Rs 550000 (ie INR 2.5-5.5 LPA)
Min Experience: 2 years
Location: Noida , Uttar Pradesh , Gurugram, Uttar Pradesh , Delhi / NCR
JobType: full-time
As a Social Media Manager, you will play a key role in shaping and scaling the digital presence of a fast-growing healthcare and dermatology brand. This role combines creative storytelling with performance-driven execution, focusing on building strong audience engagement, brand awareness, and lead generation across social platforms. You will own the end-to-end social media strategy-from content ideation and creation to analytics and paid promotions-while working closely with marketing teams and healthcare professionals to ensure accuracy, relevance, and impact. The position is ideal for someone who thrives in a dynamic environment, understands visual-first platforms, and can balance creativity with measurable growth.
Requirements:
Key Responsibilities

• Plan, research, and create high-quality content including graphics, short-form videos, reels, captions, and stories across platforms such as Instagram, LinkedIn, Facebook, Twitter, and Threads
• Maintain a consistent posting schedule through well-structured content calendars and timely execution
• Deliver daily short-form video content and periodic creative assets aligned with brand goals
• Track trends, platform updates, and competitor activity to keep content fresh and relevant
• Manage daily social media activity including posting, community engagement, comment moderation, and audience interaction
• Monitor performance metrics, analyse content effectiveness, and optimise strategies to improve reach and engagement
• Prepare regular performance reports with actionable insights and recommendations
• Plan and execute paid marketing campaigns across platforms such as Meta and Google Ads
• Optimise ad performance to maximise ROI, leads, and brand visibility
• Collaborate with internal teams and subject-matter experts to align messaging with business objectives and healthcare standards
• Set performance targets and continuously refine strategies to support growth and visibility

What Makes You a Great Fit

• 3-4 years of hands-on experience managing social media platforms for brands, preferably within healthcare, wellness, or dermatology
• Strong command of English with the ability to craft compelling, audience-friendly copy
• Proven expertise in content research, planning, short-form video editing, and visual storytelling
• Experience creating engaging reels, creatives, and performance-oriented social media content
• Working knowledge of performance marketing, including Meta Ads and Google Ads
• Analytical mindset with the ability to interpret metrics and translate insights into action
• Highly organised, self-driven, and comfortable working independently while meeting deadlines
• Creative thinker with a growth-oriented, target-driven approach and strong attention to detail

Skills Required