Job Description

Job Summary

We are looking for a

highly driven, creative, and execution-focused Social Media Manager

who will

own and manage all social media activities end-to-end

. This role is for a

hands-on, all-in-one SMM

who can plan strategy, create content ideas, coordinate creatives, publish posts, manage engagement, run campaigns, analyze performance, and grow the brand across platforms.

This is a

full-ownership role

, ideal for someone comfortable working in a fast-paced startup environment.

Key Responsibilities

Social Media Strategy & Planning

Create and execute

monthly and weekly social media strategies

Define

content calendars

aligned with business, marketing, and sales goals

Plan campaigns for

brand awareness, product launches, offers, and milestones

Stay updated with

platform trends, algorithms, and best practices

Content Ideation & Creation

Develop

content ideas, captions, hooks, and storytelling concepts

Ideate for

posts, reels, stories, carousels, and short-form videos

Coordinate with the

Graphic Designer and Video Editor

(or design basic creatives if required)

Ensure content aligns with

brand tone, messaging, and visual identity

Content creation ideas and creative inputs are a

strong plus

Platform Management

Manage all social media platforms including:

o Instagram

o Facebook

o LinkedIn

o X (Twitter)

o YouTube (basic handling)

Schedule and publish posts consistently

Handle

DMs, comments, and community engagement

Monitor brand mentions and respond professionally

Campaigns & Performance Marketing Support

Support

paid social campaigns

(content coordination, creatives, captions)

Work with marketing leadership on

offers, promotions, and performance goals

Coordinate influencer or collaboration campaigns if required

Analytics & Reporting

Track and analyze

engagement, reach, followers, conversions, and growth

Prepare

weekly and monthly performance reports

Share actionable insights and improvement plans

Optimize content based on performance data

Cross-Department Coordination

Coordinate closely with the

entire Marketing Department

Work with

Operations, Sales, and Leadership teams

for updates and requirements

Align social media messaging with ongoing business activities

Brand & Reputation Management

Maintain consistent

brand voice and image

Ensure timely communication during announcements or issues

Support employer branding and company culture posts

Required Skills

Proven experience as a

Social Media Manager

Strong understanding of

Instagram, LinkedIn, Facebook, and content trends

Excellent

copywriting and caption-writing skills

Ability to plan, execute, and manage

multiple tasks independently

Knowledge of

social media analytics tools

Basic understanding of

paid ads and campaign coordination

Strong communication and coordination skills

Preferred / Added Advantages

Experience in a

startup or fast-growing company

Basic design knowledge (

Canva / Adobe tools

)

Video ideation or reel scripting experience

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

Flexible schedule Internet reimbursement Leave encashment Paid sick time Paid time off Work from home
Work Location: In person