Job Description

Job Title: Social Media Manager - Mumbai - 4-7 Years
Location: Mumbai
Summary:
As a Social Media Manager, you will be responsible for leading the brand's digital presence through innovative social media strategies, influencer collaborations, and engaging content execution. This role demands a blend of creativity, analytics, and leadership to drive online engagement, community building, and brand advocacy across multiple platforms.
Your Future Employer:
Join a leading global organization known for its strong brand presence and innovative marketing strategies. Work with dynamic teams, creative agencies, and influencers to shape impactful digital narratives and strengthen brand visibility.
Responsibilities
Social Media Strategy & Execution:

• Develop and execute social media strategies aligned with overall brand objectives.
• Plan, manage, and publish content calendars across key platforms (Instagram, LinkedIn, YouTube, etc.).
• Maintain consistent brand tone, storytelling, and identity across all digital channels.
• Experiment with emerging trends, tools, and formats to expand audience reach.
• Drive online community engagement by responding to queries, fostering dialogue, and building loyalty.
• Execute social media-led campaigns, product launches, and brand activations.

Influencer Marketing:

• Identify and collaborate with influencers to amplify brand visibility and messaging.
• Manage end-to-end influencer campaigns - from ideation to content creation and execution.
• Build and maintain long-term relationships with key influencers and brand advocates.
• Partner with influencer agencies to curate relevant content and collaborations.
• Track influencer campaign performance, analyze ROI, and optimize strategies accordingly.

Agency & Partner Collaboration:

• Work closely with creative, media, and influencer agencies for campaign execution.
• Develop campaign briefs, review content deliverables, and ensure brand alignment.
• Evaluate agency performance and optimize partnerships for higher efficiency and creativity.

Performance Monitoring & Reporting:

• Oversee end-to-end execution of social media and influencer campaigns.
• Track KPIs such as engagement, reach, conversions, and share of voice.
• Prepare detailed performance reports and derive actionable insights.
• Monitor online conversations and support Online Reputation Management (ORM).

Requirements

• 4-7 years of experience in social media management and influencer marketing.
• Proven expertise in developing and executing social media campaigns.
• Hands-on experience managing influencer collaborations and digital activations.
• Proficiency in analytics tools to monitor and enhance campaign performance.
• Excellent communication, creative thinking, and project management skills.
• Strong sense of design aesthetics and digital storytelling.

What is in it for you?

• Opportunity to lead the brand's social media and influencer marketing initiatives.
• Exposure to large-scale digital campaigns and cross-functional collaboration.
• Creative, dynamic, and growth-oriented work culture.
• Competitive compensation and benefits.

Reach Us:
Interested candidates can apply by sending their resume to - tanu@crescendogroup.in
Disclaimer:
Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging, memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Note: We receive a large volume of applications daily, so it may be difficult to respond to each candidate individually. If you do not hear back from us within one week, please assume your profile has not been shortlisted. Your patience is highly appreciated
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