Job Description

Key Responsibilities

Strategy Development:

Design and implement comprehensive social media strategies aligned with overall business goals.

Content Management:

Create, curate, schedule, and publish engaging content (text, images, videos) tailored to each specific platform (Facebook, Instagram, LinkedIn, etc.).

Community Engagement:

Monitor and respond to user comments, messages, and mentions to foster an online community and manage customer service inquiries.

Campaign Management:

Plan and execute social media advertising campaigns, manage budgets, and potentially coordinate influencer marketing efforts.

Trend Monitoring:

Stay current with the latest social media trends, algorithm changes, and tools to keep the brand's presence relevant and innovative.
Required Skills and Qualifications

Experience:

Proven experience in social media marketing or a related digital media role, often requiring 5-8 years of experience.

Communication Skills:

Excellent written and verbal communication, with strong copywriting and editing abilities to adapt the brand's voice for different platforms.

Platform Expertise:

In-depth knowledge and understanding of major social media platforms, their unique features, and best practices.

Analytical Skills:

Proficiency in social media analytics and reporting tools (e.g., Google Analytics, platform-specific insights) to make data-driven decisions.

Creativity:

A creative mindset and an eye for design to generate original and visually appealing content.

Project and Time Management:

Strong organizational and multitasking skills to manage content calendars, deadlines, and multiple projects simultaneously.

Education:

A bachelor's degree in Marketing, Communications, Public Relations, or a related field is often preferred, but practical experience and a strong portfolio can be more important.
Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

Cell phone reimbursement Provident Fund
Work Location: In person