Job Description

Role Overview:

We are seeking a highly skilled and strategic Social Media Marketing Manager with expertise in SEO to lead and expand our brand's online presence. The ideal candidate will have a proven track record in social media management, digital strategy development, and SEO optimization, ensuring the brand achieves maximum visibility, engagement, and growth.

Key Responsibilities:

1. Social Media Strategy and Management:

Develop and execute comprehensive social media strategies to align with marketing goals and brand identity.

Oversee the creation, scheduling, and publication of high-quality content across platforms (Instagram, Facebook, YouTube, LinkedIn, etc.).

Monitor social media channels, engage with the community, and build strong relationships with the audience.

Track, measure, and report on the performance of campaigns and adjust strategies based on analytics insights.

2. Content Development:

Lead the creation of visually appealing, innovative, and effective multimedia content in collaboration with design and content teams.

Ensure consistent brand voice, style, and messaging across all content and communications.

Stay updated with social media trends, algorithm changes, and platform best practices to innovate content approaches.

SEO and Digital Optimization:

Conduct thorough keyword research and implement SEO strategies across web content, blogs, and social media posts.

Work closely with the web and content teams to enhance SEO performance, driving higher website traffic and engagement rates.

Utilize tools such as Google Analytics, SEMrush, Ahrefs, and other SEO software to track performance and optimize strategies accordingly.

4. Cross-Functional Collaboration:

Collaborate with marketing, sales, and product teams to ensure integrated campaign execution and consistent messaging.

Manage partnerships with influencers, brand ambassadors, and digital media agencies.

5. Reporting and Analysis:

Prepare detailed monthly reports analyzing social media engagement, traffic, SEO rankings, and overall digital performance.

Provide strategic recommendations based on data-driven insights to refine marketing strategies.

Skills & Qualifications:

Minimum 5 years of experience in social media marketing, with strong SEO expertise.
Demonstrated success in growing social media platforms and driving online engagement.

Expertise in using digital tools like Google Analytics, Facebook Business Manager, SEO platforms (SEMrush, Ahrefs), and content scheduling tools (Buffer, Hootsuite, etc.).

Excellent communication, leadership, and project management skills.

Strong analytical skills and the ability to translate data into actionable strategies
Bachelor's or Master's degree in Marketing, Communications, Digital Media, or a related field.

What We Offer:

Competitive salary with performance-based incentives.

Opportunity to lead a dynamic and creative digital marketing team.

Professional development and continuous learning opportunities.

Supportive and growth-oriented work environment.

Flexible working hours and potential for remote days.

Job Type: Full-time

Pay: ?45,000.00 - ?75,000.00 per month

Benefits:

Food provided Health insurance Paid time off
Work Location: In person

Application Deadline: 31/05/2025