Job Description

Key Responsibilities : Strategy & Planning

Develop and execute comprehensive social media strategies aligned with brand objectives and campaign goals

Create monthly and quarterly content calendars across platforms (Instagram, Facebook, LinkedIn, X, YouTube, etc.)

Identify trends, platform updates, and emerging opportunities to enhance brand presence and work on client presentations.

Content & Campaign Management

Oversee content creation including captions, creatives, reels/videos, and stories. Ensure brand voice, tone, and visual consistency across all social platforms. Plan and manage social media campaigns, launches, and special initiatives. Collaborate with design, copy, and performance marketing teams for integrated campaigns

Community & Reputation Management

Monitor and manage community engagement including comments, messages, and mentions. Build meaningful relationships with followers and influencers. Handle escalations, feedback, and online reputation management professionally

Performance & Analytics

Track, analyze, and report on social media performance using platform and third-party tools. Generate actionable insights to improve engagement, reach, and conversions. Optimize content and posting strategies based on performance data

Team & Stakeholder Management

Guide and review the work of executives and interns. Coordinate with internal stakeholders and clients to align expectations and deliverables. Present social media plans, performance reports, and insights to clients or leadership

Required Skills & Competencies

Strong understanding of major social media platforms and best practices. Excellent written communication and storytelling skills. Hands-on experience with content planning and publishing tools. Data-driven mindset with the ability to interpret analytics. Creative thinking with attention to detail. Strong project management and multitasking abilities. Client-facing communication and presentation skills

Tools & Platforms

Meta Business Suite, LinkedIn Campaign Manager

Social media management tools (Hootsuite, Sprout, Buffer, or similar)

Analytics tools (native insights, Google Analytics, etc.)

Understanding and execution of paid social campaigns is a must

Job Types: Full-time, Permanent

Pay: ?18,000.00 - ?20,000.00 per month

Benefits:

Provident Fund
Experience:

Social Media Marketing : 1 year (Preferred) Meta Business Suite, LinkedIn : 1 year (Preferred) Hootsuite, Sprout, Buffer: 1 year (Preferred) native insights, Google Analytics: 1 year (Preferred) paid social campaigns : 1 year (Preferred)
Work Location: In person