Kaarwan is India's leading EdTech platform for Architecture, Construction, and BIM professionals. We offer practical, job-oriented upskilling courses and have built a trusted community of 3,00,000+ learners. We're now expanding our digital footprint and looking for a platform-specialized Social Media Manager to elevate our presence across LinkedIn, Meta (Instagram + Facebook), and Pinterest.
Role Overview
The Social Media Manager will own, strategize, and execute content and campaigns across three major platforms. This role requires a deep understanding of algorithms, content performance, architectural audiences, and communication funnels for course enrollments.
Platform-Specific Responsibilities
1. LinkedIn
Develop LinkedIn-first content strategy.
Create thought leadership posts, carousels, documents, and videos.
Grow company page & founders' profiles.
Execute lead-gen campaigns and track analytics.
2. Meta: Instagram + Facebook
Plan reels, carousels, and stories optimized for engagement.
Produce high-quality scripts and content series.
Manage community, inbox, comments, and highlight structure.
Collaborate with the performance team for ad creatives & A/B testing.
3. Pinterest
Build boards for architecture, BIM workflows, and design inspiration.
Create 100-120 keyword-optimized pins monthly.
Convert existing content into Pinterest-first formats.
Track impressions, saves, clicks, and SEO performance.
Cross-Platform Responsibilities
Create a unified 30-day content calendar.
Coordinate with design, sales, academic, and ads teams.
Present weekly analytics with insights and recommendations.
Required Skills & Experience
1-2 years of experience in social media management.
Strong command over LinkedIn, Instagram, Facebook & Pinterest algorithms.
Excellent copywriting and storytelling skills.
Basic knowledge of Canva, Figma, or editing tools.
Ability to simplify BIM/Architecture topics for social media.
What You'll Gain
Access to all Kaarwan courses for upskilling.
Opportunity to scale India's leading AEC EdTech brand.
Creative freedom and high-growth environment.
Competitive salary + performance bonuses.
Job Type: Full-time
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
Health insurance
Provident Fund
Work Location: In person
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