Job Description

Key Responsibilities

Social Media Strategy:

Develop and implement a comprehensive social media strategy aligned with overall marketing goals, focusing on both awareness and demand generation.

Content Creation & Management:

Plan, create, and manage engaging, platform-native content tailored for Meta, Google, and other key channels.

Community Engagement:

Build and nurture online communities by engaging with followers, responding to queries, and fostering meaningful interactions.

Online Reputation Management (ORM):

Monitor and manage brand mentions, reviews, and sentiment across platforms to maintain a positive brand image.

Analytics & Reporting:

Track, analyze, and report on social media performance metrics to measure effectiveness against defined KPIs and optimize strategy accordingly.

Collaboration:

Work closely with cross-functional teams, including marketing, PR, and product, to ensure consistent brand messaging and campaign execution.

Performance & KPI Ownership:

Treat social media as a critical Top-of-Funnel (TOFU) awareness and demand generation lever, owning and achieving defined performance KPIs.

Platform-Native Strategy & Execution:

Strategize and execute content that is native to key platforms such as Meta and Google, ensuring relevance, engagement, and performance optimization.

Requirements

Bachelor's degree in marketing, communications, public relations, or a related field. 5+ years of experience in social media management, ORM, or digital marketing. Excellent communication skills with a passion for community building. Ability to manage multiple projects and deadlines in a fast-paced environment. Proficiency in social media management tools such as Meta Business Suite, Hootsuite, Buffer, or Sprout Social. Strong attention to detail and ability to handle sensitive and confidential information
Job Type: Full-time

Pay: Up to ₹1,300,000.00 per year

Benefits:

Health insurance Provident Fund
Work Location: In person