Job Description

Company: Enark UPLIFT

Location: Lohegaon, Pune.

Working Hours: o Monday to Friday: 10:00 AM - 6:30 PM o

Alternate Saturdays: 10:00 AM - 4:00 PM

JOB BRIEF: The Social Media Manager will lead Enark UPLIFT's online presence across platforms -- crafting narratives, designing campaigns, and managing conversations that reflect our vision of joyful and meaningful learning. The role combines strategy, creativity, networking, and storytelling -- with a pulse on trends in education and communication.

Responsibilities

Strategise and manage Enark UPLIFT's social media presence across platforms (Instagram, LinkedIn, Facebook, YouTube, etc.). Plan, create, and schedule engaging content -- posts, reels, stories, and campaigns around education, teachers, and joyful learning. Manage the social media calendar for festive greetings, educational days, and key brand events. Collaborate with the Content, Design, and Academic Teams to translate training themes and educational insights into impactful online narratives. Engage with school principals, educators, and institutions online to build meaningful professional relationships and brand partnerships. Oversee community management -- respond to messages, comments, and build conversations that foster trust and connection. Track analytics, generate performance reports, and optimize campaigns for reach and engagement. Identify and partner with influencers, educators, and thought leaders to extend Enark UPLIFT's brand voice. Stay updated with education, social media, and digital marketing trends to keep Enark UPLIFT's presence relevant and vibrant.
Skills / Educational Requirements:

Relevant educational qualification in Marketing, Communications, Education, or Media Studies. 3-5 years of experience in managing social media for a brand, preferably in education, edtech, or creative industries.
Proven expertise in:

o Content strategy and storytelling o Instagram, LinkedIn, YouTube & Meta Business Suite Basic design understanding (Canva / Figma) o Familiarity with paid ad campaigns and performance analytics tools.
Strong writing and communication skills -- with a warm, empathetic, and professional tone.

A creative mindset with the ability to visualize and execute ideas that celebrate education

Preferred (Good to Have) o Experience handling educational or teacher-centric brands. o Comfort with video content planning -- Reels, interviews, webinar snippets, etc. o Knowledge of SEO for social content and AI-based scheduling tools. o Strong understanding of visual branding and storytelling for schools and educators.

Salary: Salary will be discussed during the interview process, and negotiable for the right candidate.

Appointment:

The candidate will be on probation for the first 3 months from date of joining. The candidate should give minimum 1 year commitment for the appointment, and 2 months' notice prior to leaving. Enark UPLIFT has the right to terminate the employment, in case the candidate is found incompetent / unworthy of the post.
Job Type: Full-time

Pay: ?11,446.25 - ?40,000.00 per month

Work Location: In person