Job Description

Social Media Manager :

job Description:
The role of a Social Media Manager typically involves overseeing and implementing a company's social media strategy across various platforms to increase brand awareness, drive traffic, engage audiences, and generate leads or sales. Here's a breakdown of the responsibilities typically associated with this role for someone with 1-2 years of experience:

Developing Social Media Strategy

: Collaborate with marketing and other relevant teams to develop comprehensive social media strategies aligned with overall business goals.

Content Creation and Curation

: Create engaging and relevant content for various social media platforms (such as Facebook, Twitter, Instagram, LinkedIn etc.), including text posts, images, videos, and other multimedia formats. Curate user-generated content when applicable.

Content Calendar Management

: Plan and maintain a content calendar to ensure consistent publishing schedules across platforms, taking into account peak engagement times and relevant events or trends.

Community Management

: Monitor social media channels for brand mentions, comments, and messages. Engage with the audience by responding to inquiries, comments, and messages promptly and in a professional manner. Foster positive relationships with followers and address any concerns or complaints effectively.

Social Media Advertising

: Create and manage social media advertising campaigns across platforms (such as Facebook Ads Manager, Twitter Ads, LinkedIn Ads, etc.), including budget allocation, targeting, ad creation, monitoring, and optimization to drive desired outcomes.

Analytics and Reporting

: Track and analyze key metrics (such as reach, engagement, conversion rates, etc.) to measure the performance of social media campaigns and strategies. Provide regular reports to management with insights and recommendations for improvement.

Stay Updated on Industry Trends

: Stay informed about the latest trends, tools, and best practices in social media marketing. Experiment with new features and strategies to stay ahead of the competition and drive innovation.

Collaboration and Cross-functional Communication

: Work closely with other departments, such as marketing, sales, customer service, and product development, to ensure social media efforts are integrated and aligned with broader business objectives.

Brand Management

: Maintain brand consistency across all social media channels, ensuring that messaging and visuals reflect the company's brand identity and values.

Crisis Management

: Be prepared to handle social media crises or negative publicity effectively and professionally, including developing response strategies and coordinating with relevant stakeholders.

Influencer Partnerships

: Identify and collaborate with relevant influencers or brand advocates to expand reach, increase brand credibility, and drive engagement.

Experimentation and Optimization

: Continuously test different strategies, content formats, and tactics to optimize performance and achieve better results over time.
Overall, a Social Media Manager with 1-2years of experience should have a solid understanding of social media platforms, content creation, advertising, analytics, and community management, as well as the ability to adapt to changing trends and effectively communicate with internal and external stakeholders.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Experience:

Social media marketing: 1 year (Required)
Application Deadline: 05/10/2025
Expected Start Date: 06/10/2025