Job Description

Job Title

Social Media Manager -- SaaS / POS

Role Overview

We are looking for a creative, data-driven Social Media Manager to grow our online presence, build brand awareness, drive lead generation, and support customer success for our SaaS POS product. In this role you will own the strategy, content creation and execution of social media across relevant channels, collaborate across marketing, sales, product, and customer support, and use metrics to continuously improve engagement, reach, and conversion.

Key Responsibilities

Develop and implement a comprehensive social media strategy aligned with company goals (brand awareness, customer acquisition, retention, support) Define the social media KPIs and track performance vs goals Create, curate, and publish engaging content (written, visual, video, live streams where applicable) tailored to each platform (e.g. LinkedIn, Twitter/X, Facebook, Instagram, YouTube, TikTok, etc.) Build and maintain a content calendar ensuring campaigns, product announcements, promotions, updates etc. are communicated on time Manage social media profiles and ensure consistency of tone, style, messaging, brand guidelines Monitor social media conversations, respond to customer queries, engage with followers, handle reputation / crisis management Collaborate with the product team to surface product announcements, feature updates, use-cases and translate technical features into customer-friendly content Work with sales / demand generation teams to integrate social media with lead gen efforts (e.g. supporting paid social, content offers, webinars, etc.) Coordinate with customer success/support teams to gather feedback, user stories, case studies, reviews, testimonials, and share relevant content Analyze social media data and metrics; produce reports (weekly / monthly / quarterly) to show performance, insights and recommendations Stay up-to-date with social media trends, platform updates, algorithm changes, emerging tools, and best practices, especially in the tech / POS / SaaS space
Required Skills & Qualifications

5+ years experience in social media management, preferably in SaaS, tech, POS, or related B2B space Proven track record of growing social followers / engagement / leads via organic as well as paid social media Deep familiarity with major social platforms (LinkedIn, X / Twitter, Facebook, Instagram, YouTube, TikTok etc.), understanding of what kinds of content works best where Strong writing & storytelling skills: ability to communicate technical or product concepts simply, clearly and engagingly Visual content skills: experience with basic design / video editing tools (or ability to work closely with designers / video editors) Analytical mindset: comfortable working with data (social media analytics tools, Google Analytics, etc.), using metrics to iterate and optimize strategies Excellent organizational & project management skills: managing content calendar, campaigns, deadlines Ability to work cross-functionally, sync with Product / Sales / Support teams
Preferred / Nice-to-Haves

Experience with POS or payments / retail tech or hardware + software integration Experience running paid social campaigns (budgeting, targeting, optimization) Experience with social listening / brand sentiment tools Experience with community building (forums, user groups, online communities) Familiarity with ABM (account-based marketing) if company targets enterprise customers

Hard / Technical Skills

Copywriting & storytelling (writing posts, ads, captions) Visual design & video editing (basic graphics, video content) Content planning & calendar management Analytics, data interpretation & reporting (KPIs, performance metrics) Social listening & trend research (keeping up with what's being said, competitors, what's trending) Paid social / advertising familiarities (ads budget, targeting, optimisation) SEO / keyword usage where relevant (for content reach / discovery) Crisis management & responsiveness (handling customer feedback, negative comments)

Soft / Interpersonal Skills

Creative thinking / originality (thinking out of the box) Communication skills (both written & verbal) -- with audience, internal stakeholders, cross-teams (sales, product, support) Project / time management (multitasking, meeting deadlines) Adaptability / agility (platform & algorithm changes, evolving trends) Empathy & community orientation (customer service via social, understanding audience) Strategic thinking - aligning social media efforts with business goals (growth, retention, brand equity)
Job Type: Full-time

Pay: ₹45,000.00 - ₹70,000.00 per month

Work Location: In person