Job Description

Scope of work

A. Social Media Growth Strategy

Develop and execute a social media strategy focused on organic growth, engagement,

and community building.

Use AI tools to identify trends, optimize content, and maximize reach without relying

on paid campaigns.

Define KPIs for organic growth, including follower growth, engagement rates, and

referral traffic.

B. SEO Strategy & Execution

Conduct keyword research to identify opportunities for organic search growth. Optimize website content, blog posts, and landing pages for target keywords. Collaborate with the content team to create SEO-friendly content (e.g., blogs, guides,

and tutorials) that aligns with user intent.

Monitor and improve technical SEO elements, such as site speed, mobile-friendliness,

and crawlability.

Build and manage backlink strategies to improve domain authority

C. Analytics & Reporting

Track and analyze social media performance using AI analytics tools (e.g., Hootsuite,

Sprout Social, or proprietary AI tools).

Provide weekly & monthly reports on social media growth, engagement, and ROI. Adjust strategies based on data insights to continuously improve performance.

D. Platform Management

Manage and grow the company's presence on key platforms, including but not

limited to:

o Instagram

o Twitter (X)

o Facebook

o LinkedIn

o TikTok

o YouTube

o Medium

o Pseudo Instagram Handle

o CEO's Social Media

D. Content Creation & Management

Collaborate with the content and design teams to create engaging, platform-specific

content (e.g., videos, graphics, reels, stories, and posts).

Ensure all content is optimized for SEO and aligns with the brand's voice and

messaging.

Repurpose high-performing content across platforms to maximize reach.

E. Community Engagement

Actively engage with followers, respond to comments, and foster a sense of

community around the brand.

Monitor and manage online conversations related to the brand, including addressing

customer inquiries and feedback.

Identify and collaborate with influencers, athletes, and gaming communities to amplify

reach organically.

F. Analytics & Reporting

Track and analyze social media and SEO performance using AI analytics tools (e.g.,

Google Analytics, SEMrush, or proprietary AI tools).

Provide monthly reports on organic growth, engagement, and user journey metrics. Adjust strategies based on data insights to continuously improve performance.

G. Collaboration

Work closely with the marketing, product, and AI teams to align social media efforts

with product launches, events, and campaigns.

Provide input on how AI-driven features can be showcased on social media to attract

and engage users.

Requirements

Scope of work

A. Social Media Growth Strategy

Develop and execute a social media strategy focused on organic growth, engagement,

and community building.

Use AI tools to identify trends, optimize content, and maximize reach without relying

on paid campaigns.

Define KPIs for organic growth, including follower growth, engagement rates, and

referral traffic.

B. SEO Strategy & Execution

Conduct keyword research to identify opportunities for organic search growth. Optimize website content, blog posts, and landing pages for target keywords. Collaborate with the content team to create SEO-friendly content (e.g., blogs, guides,

and tutorials) that aligns with user intent.

Monitor and improve technical SEO elements, such as site speed, mobile-friendliness,

and crawlability.

Build and manage backlink strategies to improve domain authority

C. Analytics & Reporting

Track and analyze social media performance using AI analytics tools (e.g., Hootsuite,

Sprout Social, or proprietary AI tools).

Provide weekly & monthly reports on social media growth, engagement, and ROI. Adjust strategies based on data insights to continuously improve performance.

D. Platform Management

Manage and grow the company's presence on key platforms, including but not

limited to:

o Instagram

o Twitter (X)

o Facebook

o LinkedIn

o TikTok

o YouTube

o Medium

o Pseudo Instagram Handle

o CEO's Social Media

D. Content Creation & Management

Collaborate with the content and design teams to create engaging, platform-specific

content (e.g., videos, graphics, reels, stories, and posts).

Ensure all content is optimized for SEO and aligns with the brand's voice and

messaging.

Repurpose high-performing content across platforms to maximize reach.

E. Community Engagement

Actively engage with followers, respond to comments, and foster a sense of

community around the brand.

Monitor and manage online conversations related to the brand, including addressing

customer inquiries and feedback.

Identify and collaborate with influencers, athletes, and gaming communities to amplify

reach organically.

F. Analytics & Reporting

Track and analyze social media and SEO performance using AI analytics tools (e.g.,

Google Analytics, SEMrush, or proprietary AI tools).

Provide monthly reports on organic growth, engagement, and user journey metrics. Adjust strategies based on data insights to continuously improve performance.

G. Collaboration

Work closely with the marketing, product, and AI teams to align social media efforts

with product launches, events, and campaigns.

Provide input on how AI-driven features can be showcased on social media to attract

and engage users.