Developing and managing the brand's social media identity
Managing a social media content calendar
Creating written and visual content across several social media platforms
Increasing social media engagement across platforms
Building and moderating social media communities by responding to comments and keeping members engaged
Monitoring key performance indicators (KPIs)--like link clicks, likes, and other metrics--of social media marketing campaigns
Monitoring and analyzing trends and competitor performance
Collaborating with agencies and influencers to improve brand awareness
Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools and applications
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