Job Description

Key Responsibilities

:


MBA/PGDM in Marketing or equivalent.


3-6 years in luxury, fashion, lifestyle, or premium jewellery marketing.


Strong understanding of premium/luxury consumer psychology.


Creative mindset with an eye for aesthetics and storytelling.


Proficiency in digital tools and social media marketing platforms.


Excellent communication, coordination, and project management skills.


Ability to work in a fast-paced, high-performance culture.

Roles and Responsibilities

1. Brand Management & Strategy


Assist in developing and implementing marketing strategies aligned with brand positioning and business goals.


Ensure brand consistency across all customer touchpoints.


Work closely with design, product, and sales teams to plan seasonal marketing initiatives.

2. Digital Marketing & Content


Support planning and execution of digital campaigns (SEO, SEM, social media, email).


Collaborate with content creators and agencies to deliver premium-quality brand content (visuals, videos, editorials)

Track engagement metrics and optimize campaigns based on data insights

. 3. Events & PR


Assist in planning and executing luxury events, in-store experiences, and influencer engagements.


Liaise with PR agencies to ensure brand presence in premium publications and platforms.
Support execution of product launches, trunk shows, and curated client experiences.

4. Retail & Visual Merchandising Support


Coordinate with visual merchandising team for thematic retail displays and seasonal campaigns.


Create marketing toolkits and POSM for boutiques and shop-in-shops.
Monitor brand visibility and retail storytelling across stores.

5. Market Research & Trend Analysis


Monitor competitor activities and luxury fashion/jewellery trends.


Support insights gathering to understand HNI/UHNI consumer behaviour and preferences.

Job Type: Full-time

Pay: ₹50,000.00 - ₹100,000.00 per month

Education:

Master's (Preferred)
Work Location: In person