Job Description

Key Responsibilities

:

? MBA/PGDM in Marketing or equivalent.

? 3-6 years in luxury, fashion, lifestyle, or premium jewellery marketing.

? Strong understanding of premium/luxury consumer psychology.

? Creative mindset with an eye for aesthetics and storytelling.

? Proficiency in digital tools and social media marketing platforms.

? Excellent communication, coordination, and project management skills.

? Ability to work in a fast-paced, high-performance culture.

Roles and Responsibilities

1. Brand Management & Strategy

? Assist in developing and implementing marketing strategies aligned with brand positioning and business goals.

? Ensure brand consistency across all customer touchpoints.

? Work closely with design, product, and sales teams to plan seasonal marketing initiatives.

2. Digital Marketing & Content

? Support planning and execution of digital campaigns (SEO, SEM, social media, email).

? Collaborate with content creators and agencies to deliver premium-quality brand content (visuals, videos, editorials)

Track engagement metrics and optimize campaigns based on data insights

. 3. Events & PR

? Assist in planning and executing luxury events, in-store experiences, and influencer engagements.

? Liaise with PR agencies to ensure brand presence in premium publications and platforms. ? Support execution of product launches, trunk shows, and curated client experiences.

4. Retail & Visual Merchandising Support

? Coordinate with visual merchandising team for thematic retail displays and seasonal campaigns.

? Create marketing toolkits and POSM for boutiques and shop-in-shops. ? Monitor brand visibility and retail storytelling across stores.

5. Market Research & Trend Analysis

? Monitor competitor activities and luxury fashion/jewellery trends.

? Support insights gathering to understand HNI/UHNI consumer behaviour and preferences.

Job Type: Full-time

Pay: ?50,000.00 - ?100,000.00 per month

Education:

Master's (Preferred)
Work Location: In person