Flo is one of India's fastest growing D2C brands and one of the first to introduce the model in the sleep solutions space with the sole objective to provide deep and quality sleep to every Indian at an affordable price.
What you'll get:
The opportunity to join a high growth company with room to explore
A super team of colleagues who are all excited to actually make a difference
You'll be working with senior/upper management directly so you'll be involved in core decisions
What we expect you to do:
Develop and implement comprehensive social media strategies aligned with overall marketing and business objectives, with a strong focus on D2C customer acquisition and retention.
Create compelling, platform-specific content (text, image, video, stories, etc.) that resonates with our target audience and embodies our brand voice.
Plan and execute social media campaigns, contests, and promotions to drive engagement and achieve campaign goals.
Stay up-to-date with the latest social media trends, algorithm changes, and best practices.
Actively manage and grow our online communities across all relevant social media platforms.
Engage with followers, respond to comments and messages in a timely and on-brand manner, fostering a positive brand image.
Identify and engage with influencers and brand advocates to expand our reach.
Monitor brand mentions and online conversations, identifying opportunities and addressing concerns.
Strong analytical skills are a must. Monitor, track, and analyze social media performance using relevant metrics (reach, engagement, impressions, conversions, ROI, etc.).
Generate regular reports on social media performance, identifying key trends, insights, and actionable recommendations for improvement.
Utilize social listening tools to understand audience sentiment and identify emerging trends.
Manage content scheduling and publishing across multiple social media platforms including, but not limited to, Instagram, Facebook, YouTube, Pinterest, and LinkedIn.
Optimize content for each platform to maximize reach and engagement.
Manage social media advertising campaigns, including budget allocation, targeting, and ad set creation.
Collaborate closely with the marketing, creative, and product teams to ensure consistent brand messaging and integrated campaigns.
Work with customer service to address customer inquiries and feedback received through social channels.
What's required from you?
4+ years of progressive experience in social media marketing, with a proven track record of success.
Demonstrable experience working with a D2C brand is highly preferred. (Agency experience is a plus).
Expertise in managing and optimizing content across a variety of social media platforms, including (but not limited to): Instagram, Facebook, YouTube, Pinterest, and Threads.
Exceptional analytical skills with the ability to interpret data, derive actionable insights, and make data-driven decisions.
Proficiency in using social media analytics tools (e.g., Google Analytics, Facebook Business Manager, Instagram Insights, third-party analytics platforms).
Proven experience in developing and executing successful social media campaigns.
Excellent written and verbal communication skills with a strong eye for detail.
Creative mindset with the ability to generate innovative ideas and engaging content.
Ability to work independently and as part of a collaborative team in a fast-paced environment.
Strong organizational and time management skills with the ability to juggle multiple priorities.
A passion for staying ahead of social media trends and technologies.
We are in a high growth phase and would require you to come to the office in Mumbai (Sakinaka) 6 days a week with Sunday off. If you think you're up for the challenge and want to do the best and most impactful work, you're in the right place!
Industry standard pay is a myth. We pay what you deserve. It's a conversation, not a restriction.
Job Type: Permanent
Pay: ₹500,000.00 - ?1,000,000.00 per year
Benefits:
Cell phone reimbursement
Provident Fund
Schedule:
Day shift
Supplemental Pay:
Performance bonus
Work Location: In person
Application Deadline: 10/07/2025
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