Job Description

Core Responsibilities & Daily Tasks

Strategic Planning:

Develop and execute result-oriented social media strategies for real estate projects (residential, commercial, plots, villas).

Campaign Management:

Run high-conversion campaigns for property launches, site visits, lead generation, and realty webinars.

Content Creation Oversight:

Supervise the design and publishing of engaging content (reels, carousels, walkthroughs, testimonials, drone shots).

Performance Analytics:

Monitor campaign KPIs using tools like Meta Business Suite, Google Analytics, and CRM platforms.

Cross-Team Collaboration:

Coordinate with marketing, design, sales, and broker networks to align digital goals with sales targets.

Paid Ads & Budgeting:

Handle media buying for Facebook, Instagram, and Google Ads with monthly budgeting and CPL optimization.

Community Engagement:

Respond to comments, DMs, and queries to build trust and boost inquiries.

Key Achievements

4x Growth in Inbound Leads in 1 year through targeted Meta Ads for a ?200 Cr. township project.

Successfully launched 10+ Real Estate Projects digitally across Pune, Mumbai, and Bangalore.

Reduced CPL (Cost per Lead) from ?170 to ?60 within 3 months by strategic A/B ad testing.

Won the "Best Digital Campaign in Realty" award in 2023 for a luxury apartment project.

Produced viral walkthrough videos (100k+ organic views) that led to a 35% increase in site visits.

Annual & Monthly Targets

Target Type Goal

Monthly Lead Target 2,000+ Quality Leads

CPL Benchmark Below ?100 per verified lead

Engagement Rate Target Above 5%

New Follower Growth 3,000+ per month

Project Launches Managed 15+ annually

Conversion Assistance Support 10-15 site visit closings/month

Working Hours

Monday to Saturday: 10:00 AM - 7:00 PM

On-site Project Visits: As required during launches or events

Availability: On-call during weekend launch events & emergency campaign fixes

Tools & Platforms

Social Platforms: Facebook, Instagram, YouTube, LinkedIn

Ad Platforms: Meta Ads Manager, Google Ads, YouTube Ads

Analytics Tools: Meta Insights, Google Analytics, CRM (LeadSquared, Zoho, Hubspot)

Design/Video Coordination: Canva, Adobe Suite, Final Cut Pro (via design team)

[1:10 PM, 6/20/2025] Anantkamal Studios: Social Media Executive - Real Estate Industry Specialist

Profile Summary:

A results-driven Social Media Executive with 2-5 years of experience in the real estate industry. Proven expertise in creating high-impact digital campaigns, managing multi-platform content calendars, and driving qualified leads through targeted strategies. Adept at transforming properties into digital assets that captivate, engage, and convert.

Key Responsibilities & Tasks:

Developed and executed social media strategies for residential, commercial, and luxury real estate projects.

Managed content calendars across platforms: Instagram, Facebook, LinkedIn, YouTube, and Twitter.

Ran paid ad campaigns to generate high-quality buyer and investor leads.

Coordinated with sales teams to align digital messaging with project goals and lead funnels.

Created and edited engaging content -- reels, property walk-throughs, customer testimonials.

Responded to client queries, comments, and messages promptly, improving client experience.

Tracked social analytics and produced weekly/monthly reports for management.

Handled influencer collaborations and real estate micro-content partnerships.

Maintained online reputation via ORM tools and Google Business Profile updates.

Achievements:

Increased social media lead conversion by 40% YoY through targeted campaigns.

Grew Instagram followers organically from 5K to 30K within 12 months.

Successfully launched 15+ real estate project campaigns across Tier 1 & Tier 2 cities.

Managed ad budgets exceeding ?10 lakhs/month with consistent ROI above industry average.

Achieved 100K+ views on multiple property reel campaigns organically.

Reduced cost per lead (CPL) by 25% through data-driven A/B testing and creative optimization.

Targets (KPIs):

Monthly Lead Generation Target: 300-500 qualified leads

Engagement Rate Goal: 5-8% average across platforms

Monthly Follower Growth Target: +10%

CPL: Maintain under ?100-?150 (depending on project category)

Weekly Post Frequency: 5-7 posts, 3-5 stories/reels

Response Time: Under 1 hour for lead queries/messages

Working Hours:

General Shift: Monday to Saturday - 10:00 AM to 7:00 PM

Extended Hours during campaign launches, site events, or property expos

Available for weekend site visits/content shoots when required

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

Cell phone reimbursement Health insurance
Schedule:

Day shift
Supplemental Pay:

Commission pay Performance bonus
Work Location: In person